Home / Advocacies in Action / Hanabishi, GMA Kapuso Foundation renew alliance to improve Filipinos’ lives
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Hanabishi, GMA Kapuso Foundation renew alliance to improve Filipinos’ lives

Leading homegrown appliance manufacturer Hanabishi recently renewed its partnership with the GMA Kapuso Foundation (GMAKF) for another year. To reinforce its commitment to make a difference through the reconstruction of schools and post-rehabilitation efforts, Hanabishi will donate electric fans and water dispensers to help more financially challenged communities. 

“Hanabishi is a dynamic company with a strong leadership and involvement in advocacy programs concerning customers’ welfare. We have exciting public-service projects in the pipeline, and we expect a deeper GMA Kapuso–Hanabishi partnership—one that goes beyond schools and utilizes a wider variety of Hanabishi products,” GMA Kapuso Foundation Executive Vice President and COO Carmela “Mel” Tiangco said.

The latest beneficiary of Hanabishi and GMAKF’s partnership was the Malaya Elementary School in Pililla town, Rizal province, which has more than 1,000 students. Since partnering with GMAKF in 2012, Hanabishi has provided appliances for the Kapuso Village Integrated School in Leyte province’s Tacloban City and donated complete sets of home appliances to 200 houses in the Kapuso Village in Lanao del Norte province’s Iligan City, and to 600 houses in Tacloban and Leyte.

“Partnering with the GMAKF has allowed us to effectively communicate our message and keep in touch with the most vulnerable sectors of our society. It continuously transcends our mission of having Hanabishi products in every Filipino home,” Hanabishi President Jasper Ong said.

“For five consecutive years now, GMAKF has been able to channel compassion and generosity through donations in the form of appliances that help keep families sheltered and nourished inside their newly built homes,” he added.

“Schools are now also equipped with proper ventilation and access to clean drinking water, making them more conducive to learning. We believe that the synergism we create together with GMAKF and other private partners impacts the lives of many Filipinos, young and old,” Ong said.

“On behalf of Hanabishi, I would like to extend my deepest gratitude to GMAKF for four fruitful years of collaborative work and for another year to strengthen our advocacy and campaign on practicality. Through these, we hope to mold the minds of the younger generation that they may always be prudent and wise in their decisions, be it about their work or their homes,” he added.

Hanabishi’s partnership with GMAKF is part of the company’s corporate social responsibility program, which aims to extend support to impoverished and calamity-stricken communities in different parts of the country.

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