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Isuzu shows renewed confidence in market leadership with new trucks

Isuzu Philippines Corp. (IPC) exuded confidence anew at the just-concluded exhibition of its newest line of trucks exemplifying its core values of dependability, durability, and reliability during the four-day 2017 Trans Sport Show at the SMX Convention Center in Pasay City. 

One of the country’s most trusted truck brands, Isuzu has been a consistent segment leader for years. It’s particularly known for its light-duty N-Series trucks, which helped it hold the top position among vehicles of its kind for 17 consecutive years now.

In the last two years, the trucks and buses segment saw a significant increase in demand, which paralleled the growth of the Philippine economy. This is why Isuzu’s medium and heavy-duty trucks sales increased by about 13 percent in 2016.

“The key to our success is not on the sale of our trucks, (but) on the full service that comes with every purchase. With every truck purchase, we provide product orientations, driver’s training, and even a professional analysis on fuel consumption and actual vehicle operation,” IPC President Hajime Koso said.

“A truck is probably one of the most valued investments for a company, which is why, (besides) providing quality products, Isuzu guarantees availability of parts and reliable service” he added.

Leading the company’s 12-truck lineup at the recent exhibition were two units of the Isuzu NHR with Flexi truck 10 x 10 body and two units of the FVM with Fruehaf wing van. These were built by Isuzu’s trusted body builders Kyoei Kogyo Philippines Corp. (KPC) and Centro Manufacturing Corp., respectively.

Making up the light-duty truck lineup were the Isuzu NHR with iVAN body option, NHR jeepney prototype, NPR dropside, NPR aluminum van, and NQR garbage compactor. For the medium to heavy-duty segment, IPC displayed the FVM with crane, CYZ51 dump truck, and EXZ51 tractor head.

Isuzu also displayed its leading light-commercial vehicles: the Isuzu mu-X Black Series and Isuzu the D-MAX X-Series.

“Every year we try to make the show even more exciting and worthwhile for truck buyers to visit. The introduction of the Isuzu NHR with flexi truck 10 x 10 body and FVM with Fruehaf wing van are our latest additions to the wide array of body applications that can be done on our trucks. Hopefully, it will attract more customers to buy these models thru this display” Koso said.

Along with the vehicle display, different body builders were available on site so that customers can discuss their purchase requirements upon picking the right truck for their business. Present during the show were Centro, Almazora, KPC, Multilift, Transbilt, Versatemp, Red Dragon, CoolAire, and JVF Commercial.

As an additional treat, all registered customers during the show were entitled to receive a free dashboard camera and P10,000 worth of fuel cards for every closed transaction until June 30, 2017.

“For Isuzu, there is nothing more valuable that the trust that we get from our customers. It is for this reason that we continue to provide excellent products and service that best suits the demands of the market,” Koso said.

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