By Gia Catimbang
Global technology brand Lenovo recently introduced its #CitizensofTMRW campaign featuring a revamped line of laptops and convertibles.
The campaign, which was launched as an interactive pop-up store at SM Megamall in Ortigas from Sept. 22 to Sept. 24, encourages students, entrepreneurs, designers, gamers and others to define how to live, work and play in the future through dabbling around the “future” offered by Lenovo’s line.
“CitizensofTMRW is about innovating for tomorrow’s needs by seeking inspiration from today’s customers,” Lenovo Philippines Country General Manager Michael Ngan said. “Having proudly served millions of customers over the past years, we know that the Philippines is the source of world-class creativity and game changing ideas,” he added.
The #CitizensofTMRW campaign showcases Lenovo’s tech line integrated with modern processors and graphics.
First is the Yoga Family, Lenovo’s award-winning, cutting edge series of 2-in-1 convertibles, which can transform from a laptop to a handheld tablet.
Next is the Thin & Light series of sleek and stylish laptops which is the perfect companion for the typical student or the emerging businessman.
Finally, Lenovo introduces the Legion Family of powerful desktops and laptops as a contrast to their ‘all work’ lineup.
Earlier this month, Lenovo unveiled #CitizensofTMRW with the launch of a special microsite – citizensoftmrw.com – allowing visitors to become a “citizen of tomorrow” by imagining, assembling and sharing their dream device of the future through a simple and quick process.
For Ngan, augmented reality (AR) technology will have a huge impact in the future, as Lenovo has been venturing into AR tech with the release of the PHAB2 Pro, their first AR device.
Lenovo also partnered with Disney last August in creating an AR Star Wars game called “Star Wars: Jedi Challenges” which offers deep, immersive gameplay with the use of Lenovo’s Mirage AR headset.
Although already presented in the public eye, Lenovo has yet to announce market pricing for the CitizensofTMRW products and the upcoming “Star Wars: Jedi Challenges” game.