By Alvin I. Dacanay
More than three months after it created major buzz at the Mobile World Congress 2017 in Barcelona, the reimagined, slimmer and lighter Nokia 3310, plus three Android-powered smartphones bearing the once-dominant Finnish brand name, were launched in the Philippines ahead of their availability in stores at the end of June.
At the phones’ launch at Aracama restaurant in Taguig City’s Bonifacio Global City on June 8, Finnish mobile-phone maker and exclusive Nokia licensee HMD Global said the introduction of the four competitively priced handsets heralded a new chapter in the story of the brand, which dominated the mobile-phone market for much of the 2000s.
“Today marks the beginning of an exciting new era for Nokia smartphones as we reintroduce this much-loved and trusted brand to (Filipino) smartphone consumers, alongside the existing Nokia-branded feature phones,” HMD Vice President for Asia-Pacific James Rutherfoord said in a statement.
“HMD is committed to draw on the hallmarks of the Nokia phone heritage of quality, simplicity, and reliability for an authentic and differentiating experience to appeal to the new generation of Nokia fans,” he added.
The HMD official underscored the value of Nokia as a brand, calling it “unique” and “trusted,” and said “it’s a brand for everybody, not (just) for some people.”
For his part, HMD Country Manager for the Philippines Shannon Mead said the brand is a “very human one” and that he found it having “a deep connection” with Filipinos.
The six-month-old HMD said the new Nokia smartphones “combine superior craftsmanship, distinctive design, and powerful entertainment features with a pure Android experience, giving users the ability to use their phone, their way.”
The first of these handsets, the Nokia 6, boasts of a 5.5’’ full high-definition (HD) in-plane switching (IPS) laminated display with sculpted Corning Gorilla Glass, and at least 32 gigabytes (GB) of internal memory that can be expanded up to 128 GB with a microSD card.
It is powered by a Qualcomm Snapdragon 430 octacore processor and an integrated 3000 milliampere-hour (mAh) battery, and runs on 3 GB of random access memory (RAM) and the Android 7.1.1 Nougat operating system (OS).
Other features of the Nokia 6 are its long-term evolution (LTE) network speed; 16-megapixel (MP) phase-detection autofocus (PDAF) rear camera and 8MP autofocus (AF) front camera for intuitive and faster imaging; Dolby Atmos dual speakers with smart amplifier for immersive sounds; a fingerprint sensor for security purposes; and dual nano subscriber-identity module (SIM) slots.
The smartphone comes in Arte Black, Matte Black, Tempered Blue, Silver, and Copper. It is priced at P11,990.
Like the Nokia 6, the Nokia 5 is powered by the Qualcomm Snapdragon 430 processor, and runs on Android 7.1.1 Nougat and an integrated 3000 mAh battery.
Its 5.2’’ HD IPS laminated display is also sculpted with Corning Gorilla Glass.
Unlike the first model, the Nokia 5 operates on 2 GB of RAM and 16 GB of internal memory, though this can be expanded up to 128 GB with a microSD card.
Features of this phone include its 13MP PDAF rear and 8MP AF front cameras; a single speaker with smart amplifier; fingerprint sensor; and dual nano SIM slots.
The Nokia 5 is available in Tempered Blue, Silver, Matte Black, and Copper, and costs P9,990.
The third, the Nokia 3, has a 5’’ HD IPS laminated display, also with sculpted Corning Gorilla Glass; and is powered by a quadcore 1.3-gigahertz processor and an integrated 2630 mAh battery. It runs on Android 7.0 Nougat and 2 GB of RAM. Its storage capacity is the same as the Nokia 5’s.
This smartphone is equipped with 8MP AF front and rear cameras and a single speaker, among other features.
Nokia 3 colors are Tempered Blue, Silver White, Matte Black, and Copper White. The handset retails for P6,990.
Nokia 6 and 5 units are crafted from single blocks of 6000-series aluminium, while each Nokia 3 unit has a sculpted polycarbonate back wrapped in a premium-quality, machined-anodized aluminium frame. All three smartphones are assured of regular software updates that shall keep them safe, secure, and up-to-date.
As for the revamped Nokia 3310, which runs on its own Nokia Series 30+ software platform, it has a standby time of up to one month, talk time of up to 22.1 hours, MP3 playback of up to 51 hours, and FM radio playback of up to 39 hours.
It is loaded with the popular Snake game and the Opera mini-browser, which can be used to access web content. It has a micro SIM slot, microSD card support of up to 32 GB, a light-emitting diode (LED) torchlight, and 2MP camera.
The Nokia 3310 comes in Warm Red and Yellow, both with a gloss finish; and Dark Blue and Gray, both with a matte finish. It has no interchangeable covers. The unit costs only P2,490.