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Philippine Family Mart CVS Inc. President and General Manager Manuel C. Alberto (left) and AF Payments Inc. President and CEO Peter Maher hold up a box containing a beep card during the launch of their partnership at the Family Mart flagship store in Glorietta 3, Ayala Center, Makati City, on December 7. (Photo: Alvin I. Dacanay)

Something new: You can now pay via beep cards in Family Mart stores

Convenience store chain Family Mart is now accepting loading and pay­ments through beep card, the same tap-and-go card you use for your train and bus rides.

Beep card’s proponent AF Payments Inc. (AFPI) hinted during its first anni­versary last October that it was brewing a partnership with a major convenience store chain.

Now it can be said that Japanese chain Family Mart marks the Ayala Corp.-Met­ro Pacific Investments Corp. consortium’s first move out of transportation and into retail.

Beep card holders can reload and pay for their pur­chases at 80 Family Mart branches starting last Dec 7.

“This is it, the wait is over! Now, you can save time fumbling in your bags or pockets for change be­cause Family Mart has start­ed allowing cashless transac­tions through the beep card. It’s perfect for Filipinos and millennials on the go, who rely mostly on convenience stores for quick purchases,” said Tere Ancheta, official spokesperson for AFPI.

Family Mart is the sec­ond largest chain of 24-hour convenience stores in the world, with over 18,000 branches in Japan, Taiwan, Thailand, Vietnam, Indone­sia, Malaysia, China, and the Philippines. It first came to Manila in April 2013, with the Glorietta 3 store as its flagship branch.

Family Mart has become a favored hangout for its café-like experience, having brought here fan-favorite items like popular Japanese fares sushi, onigiri, katsu­don, soba, and ramen, as well as ready-to-eat gourmet sandwiches and fresh salads.

Coinciding with the beep card launch is the promo­tion of Family Mart’s new­est offerings, namely, their Rice-in-a-Box Line featur­ing everyone’s favorite, Yang Chow Fried Rice; Fresh Fried Lumpiang Shanghai; Solo Pizzas; their Donburi range featuring Beef Caldereta, Pork Binagoongan, Chicken Galantina, and more; and new dessert cups featuring Mango Graham and Banof­fee variants. With beep card acceptance, patrons can now just grab what they need or want, proceed to the count­er, and tap their beep card to pay.

“We are thrilled to be part of the beep card net­work as its first ever retail partner. We constantly look for ways to offer our cus­tomers more convenience through our products and services, and I’m sure they will love this new addition to FamilyMart. Now, they can enjoy their Family Mart favorites better through cashless transactions and being able to load your beep card in our stores will make it so much easier and hassle-free for the general public,” said Manuel C. Al­berto, President and Gen­eral Manager of Philippine Family Mart CVS, Inc.

Since its launch in 2015, the tap-and-go beep card has modernized payment, having unified the way Fili­pinos pay in all three elevat­ed railways (LRT 1, 2 and MRT 3), select bus lines, and the Cavite Expressway. There are currently over 2.5 million beep cards in circu­lation.

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