The Market Monitor Minding the Nation's Business
The annual Hino National Skills Contest, with the theme “Stronger Together: Driving Excellence Through 3S Synergy,” was hosted recently by the Hino Motors Philippines recently at the Hino Excellence Center in Canlubang, Calamba City, Laguna.
The event served as a showcase of Hino’s ongoing commitment to its brand promise “Built for the Long Haul,” that brought together the best talents from Hino’s nationwide network of dealers, showcasing their exceptional technical expertise, service quality and commitment to Hino’s promise of Total Support.
More than just a competition, the annual Hino National Skills Contest is a strategic initiative that strengthens Hino’s Total Support philosophy. Through rigorous training and continuous upskilling, HMP invests in the growth of its dealers’ technicians, service advisors, parts advisors, customer support officers, and sales executives—upholding the same excellence that drives its products and partnerships.
The competition showcased the essence of Hino’s 3S Synergy integrating Sales, Service, and Spare Parts to deliver total customer support. Participants engaged in a series of practical challenges that tested their technical expertise, diagnostic skills, customer service, and real-world problem-solving.
More than a test of skill, the event embodied teamwork, collaboration, and the relentless pursuit of excellence, strengthening the unity and shared commitment of Hino’s nationwide network.
Their achievements reflect the high standards of professionalism and expertise that Hino Motors Philippines continues to uphold, fulfilling its promise of long-term reliability and partnership to Filipino businesses and communities. As the company celebrates its 50th year in 2025, Hino remains steadfast in delivering the true spirit of Hino Total Support through continuous learning, skills development, and customer-first service. The annual Hino National Skills Contest will continue to serve as a cornerstone of this commitment, driving forward the brand’s mission of being Built for the Long Haul or Pangmatagalan, Hindi Pansamantala.
Hino Motors Philippines Corporation is the exclusive assembler and distributor of Hino trucks and buses in the country. Established in 1975 as Pilipinas Hino, Inc., the company is a joint venture among Filipino investors, Hino Motors Ltd. of Japan and Marubeni Corporation. HMP provides a complete range of commercial vehicles, genuine parts and after-sales services anchored on its Total Support philosophy, serving logistics operators, construction firms, transport cooperatives, LGUs and national fleet operators nationwide.