The Market Monitor Minding the Nation's Business
GAC International Philippines, Inc. announced recently the further strengthening of its direct local operations in the Philippine market, reflecting the company’s long-term commitment to investing in products, distribution networks, customer service, and operational capabilities, and marks an important step in advancing the One GAC strategy in the Philippines.
The Philippines is an increasingly important market for GAC Group in Southeast Asia. In response to the growing demand for intelligent mobility, hybrid, and electric vehicle technologies, GAC Group, through GAC International Philippines, is placing greater strategic emphasis on the Philippine market by further strengthening its local presence, enhancing organizational capabilities, improving operational efficiency, and elevating customer service delivery.
Guided by the One GAC brand philosophy, GAC will integrate its existing GAC Motor, Aion, and Hyptec product and business presence in the Philippine market under a single unified GAC brand framework.
Through the One GAC strategy, GAC will offer Filipino customers a broader and more diverse product portfolio and advanced technology experience, while empowering local dealers and partners with stronger momentum, clearer direction, and enhanced growth opportunities.
GAC is actively preparing to introduce a new generation of vehicles to the Philippine market, including the latest hybrid and electric models. This year, GAC plans to launch 6 to 8 new products, progressively expanding its product portfolio in line with market demand and further strengthen GAC’s competitiveness and demonstrate the company’s long-term commitment to investing in the Philippine market.