The Market Monitor Minding the Nation's Business
Omoda & Jaecoo Motor Philippines Inc. shifted its nationwide expansion into high gear with the strategic appointment of four additional dealership hubs in Manila Bay, Fairview, Dasmariñas, and Batangas to bring its rapidly growing network to a formidable 20-strong dealer lineup.
This aggressive footprint expansion signals OJMPI’s intent to dominate the local premium SUV and crossover segments by securing a presence in the country’s most vital economic engines.
Managed by DC Automotive Philippines Inc., the Manila Bay showroom is a 1,472.46-sqm facility which is the brand’s first flagship dealership in the Philippines. Designed for total customer immersion and underscoring a commitment to long-term reliability, nearly half of the facility—specifically 643.06 square meters—is dedicated to a state-of-the-art service area, ensuring premium maintenance for every OJ owner.
Situated at the intersection of Diosdado Macapagal Boulevard and Sen. Gil J. Puyat Avenue Extension, this dealership is more than just a showroom—it is a brand statement.
In a move to capture the high-growth corridors outside the immediate city center, OJ has partnered with Central Auto Resources Inc. to activate three high-potential territories:
- OJ Fairview (Quezon City): Located on Mindanao Avenue Extension, this site captures the vast, affluent consumer base of Northern Metro Manila, bridging the gap between urban convenience and suburban lifestyle.
- OJ Dasmariñas (Cavite): Located at Vista Mall along Aguinaldo Highway, this 144-sqm facility taps into the explosive residential growth of the South. It places OJ directly in the path of modern Filipino families looking for tech-integrated mobility.
- OJ Batangas City (Batangas): Situated on the high-traffic Diversion Road in Alangilan, this 340-sqm hub services the industrial powerhouse of Calabarzon. The facility includes a dedicated 200-sqm service area, purpose-built to provide efficient, expert support for the region’s growing community of drivers.
OJMPI’s expansion is rooted in a commitment to long-term reliability. By design, a significant portion of the brand’s new infrastructure is dedicated specifically to technical support and maintenance.
The swift expansion to 20 dealerships is a clear indicator of the market’s demand for OJ’s unique value proposition. Omoda’s “Art in Motion” design language and Jaecoo’s “From Classic, Beyond Classic” off-road sophistication has resonated with a new generation of Filipino drivers who refuse to settle for the status quo.
“Our expansion is about strategic accessibility and total ownership confidence. By securing these premium locations and integrating expansive, high-capacity service centers, we are ensuring that the future of intelligent driving is supported by world-class care. We are building a holistic ecosystem for a more tech-driven, stylish, and efficient way of life,” Rosello Martin Ayad, the Dealer Network Development (DND) director of OJMPI, said.