The Market Monitor Minding the Nation's Business
By Isabella Cuartero
In a fast-paced digital world, Filipinos often plan for vacations, celebrations, milestones, or purchases—but rarely do we plan for life’s uncertainties or “what ifs.” For Singlife Philippines, that’s exactly the mindset it hopes to change with the launch of Singlife Next Gen, a life insurance product designed to make financial protection simple, flexible, and accessible for every Filipino.
A New Milestone in Protection
For Lester Cruz, CEO of Singlife Philippines, the new product represents a breakthrough.
“2025 is all about milestones. 2026 is about making waves,” he shared during the launch event at Uma Nota Manila last October 22. “We don’t just want to keep up. We want to lead the way.”
SinglifeNextGen embodies this vision, merging smart technology with human insight to empower Filipinos to prepare for the unforeseen—on their own terms.
Simple, Flexible, and User-Friendly
According to Ber Marquez, Head of Products and Propositions, SinglifeNextGen offers up to ₱6 million in lifetime coverage—protection that’s both affordable and achievable. It also features flexible payment terms ranging from five to 10 years and coverage that lasts until age 120.
“We created a way to make planning simple,” Marquez explained. “What makes this product even more powerful is that it allows you to adjust the cash benefit according to your budget.”
Through the Singlife app, customers can estimate costs, personalize, purchase, and manage their policies digitally—all at their fingertips.
“Check how much you need and match it with how much you can afford,” she added.
Singlife designs innovative products that meet real customer needs, helping Filipinos protect their loved ones today and build a secure future tomorrow.
“With SinglifeNextGen, your love doesn’t end—it lives on.”
A Legacy Rooted in Love
Guest speaker Dette Zulueta, founder of Millennial Moms PH, reminded attendees that insurance is ultimately an expression of care.
“Everything that we do is rooted in love,” she said. “Life insurance isn’t about death. It’s about protecting life.”
She described NextGen as more than a payout. “It’s more than a financial product; it’s a love plan—a shield and a promise. That even in the face of uncertainty, our family’s future remains steady.”
“Legacy isn’t about ‘someday.’ It starts now,” Zulueta emphasized.
Destigmatizing Insurance: From Luxury to Necessity
In the Philippines, conversations about insurance can still feel uncomfortable or unnecessary. Zulueta shared that many young professionals believe they’re “too young” for coverage, while others postpone it, waiting for “extra money” that often ends up going to trips or celebrations.
Zulueta challenged this mindset. “If we can plan our vacations, we can and should plan for our loved ones’ futures—because the best time to protect your family is today, not someday.”
She added, “Life insurance is not a luxury—it’s a necessity. Every Filipino family deserves that protection.”
Preparing Today for Tomorrow
For both Singlife and its advocates, preparation is a love language.
“Every time we prepare, we’re saying, ‘I care enough to think beyond today,’” Zulueta said. “Our time on earth is limited, but the security we build for our family can last generations.”
With SinglifeNextGen, navigating life’s uncertainties becomes easier, smarter, and more personal. It offers not just protection, but the gift of peace of mind—reassurance that love and care endure no matter what happens.
SinglifeNextGen — Because Love Lives On
By redefining insurance as an act of love and empowerment, Singlife invites Filipinos to take control of their future—today. Because real love doesn’t just celebrate the present, it protects tomorrow.
Download the Singlife Plan & Protect App today to avail SinglifeNextGen.
About Singlife Philippines
Singlife Philippines (a subsidiary of Singlife Singapore) is a mobile-first life insurance company. Singlife Singapore is wholly owned by one of Japan’s largest life insurers, Sumitomo Life. Singlife Philippines secured its license to operate from the country’s Insurance Commission in February 2020.