Denza enters Philippine market

DENZA, the premium new energy vehicle of BYD, formally entered the Philippine automotive market when top international officials from the BYD Asia-Pacific Auto Sales Division conferred the official dealership certificates to its first batch of dealerships during a media briefing at the Denza Makati showroom in Makati City.

Denza’s initial dealer partners include: Denza Alabang and Denza Cebu, operated by ACMobility Premium Dealership Inc.; Denza Makati, operated by Harmony New Energy Auto Service (Philippines) Ltd. Corp.; and Denza Greenhills, operated by E-Vantage Motors Inc. Together, these partners represent the first step in building a premium ownership ecosystem designed to support DENZA customers nationwide.

Top officials from the BYD Asia-Pacific Auto Sales Division, led by General Manager Liu Xueliang, ACMobility officials, led by chief executive officer Jaime Alfonso Zobel de Ayala, and members of the local media were on hand during the awarding of certificates of dealership.

The entry of Denza in the country formalized DENZA’s positioning as a premium brand shaped by intelligence, refinement, and sustainable innovation and its intent to build a meaningful presence in one of Southeast Asia’s fastest-evolving mobility markets.

Speaking on DENZA’s global direction, Liu Xueliang cited how the brand continues to gain traction across international markets by redefining what modern premium means in the age of electrification.

“Across Asia-Pacific, we’ve seen strong momentum for DENZA as more markets embrace premium new energy vehicles. That experience gives us confidence in the Philippines, where consumers are increasingly sophisticated and ready to engage with a brand that combines intelligent technology with refined design and comfort,” said Liu.

For the local market, Adam Hu, Country Head of BYD & DENZA Philippines operations, outlined the brand’s direction and reaffirmed its long-term commitment. He emphasized that DENZA Philippines is the sole distributor of the brand locally, with a clear strategy focused on sustainable growth rather than short-term volume.

“Our role in the Philippines is to build Denza the right way — with leadership, clarity, and long-term intent. We’re not here simply to introduce vehicles, but to establish a premium brand that Filipino customers can trust and grow with over time,” Hu said.

He also added that Denza plans to expand its dealership footprint in 2026, alongside the gradual introduction of a broader portfolio of premium NEVs across key vehicle segments. Each introduction, he noted, will be intentional and aligned with the brand’s philosophy.

“The Philippine market is advancing rapidly and is ready for a new expression of premium. Our responsibility as brand leaders is to introduce DENZA in a way that reflects local expectations while staying true to its global standards.”

Denza is the product of meticulous collaboration between BYD and Mercedes-Benz in China more than 15 years ago.