Alden Richards newest endorser of Bounty Fresh chickens

Filipino homemakers show their love for their family by using only the best ingredi­ents to cook the most de­licious meals. And when it comes to chicken dishes, they use only the freshest, cleanest, and superior-quality poultry products, like Bounty Fresh Chicken.

Helping bring the brand and its “Laking Farmfresh” poultry items closer to the hearts of homemakers and their families is the Philip­pines’ Pambansang Bae, Alden Richards, who is partnering with Bounty Agro Ventures Inc. (Bavi) for Bounty Fresh Chicken’s #AldeniablyFarm­fresh campaign.

As the newest endorser of Bounty Fresh Chicken, Rich­ards embodies the very quali­ty that set “Laking Farmfresh” chickens apart—all-natural, top-quality freshness that brings more love and excite­ment to Filipino homes.

“We’re happy to have Alden on board, as he is the personification of the brand. We believe that, with his credibility and reputation as an actor and endorser, we will be able to remind moms to add more love to [their] cooking by using the fresh­est and safest ingredients, and that eating Farmfresh products will make them and their families feel fresh and healthy,” Bavi President and General Manager Ronald Ricaforte Mascariñas said.

“I’m very excited for this opportunity to share [with] our beloved Filipi­no mothers Bounty Fresh ‘Laking Farmfresh’ chickens,” Richards said. “With this product, moms can definitely showcase their love for their families by cooking not only delicious chicken meals, but ones that are clean, healthy, and superior in quality.”

Bounty Fresh “Laking Farmfresh” chickens are raised in “malinis [clean], maluwag [spacious], and maaliwalas [bright]” farms and plants that meet the highest standards of food quality and safety to assure millions of Filipino con­sumers of clean and healthy chickens.

With the new tandem of Bounty Fresh and Richards, clean, fresh, and superi­or-quality “Laking Farm­fresh” chick­ens are brought closer to Filipino households. Further­more, moms are bound to fall in love with whip­ping-up delicious chicken meals to the delight of the entire family.