FOSSIL and global brand ambassador Nick Jonas release “Machine Luxe” Capsule

Global superstar, actor, and philanthropist Nick Jonas has teamed up with leading watch and accessories brand FOSSIL for a bold and nostalgic new collection, launching August 20, 2025.

Each limited-edition timepiece blends Jonas’ passion for watch collecting, his distinct personal style and Fossil’s decades-long design heritage to deliver styles that are both timeless and distinctly modern—all while reinvigorating customers’ love for and personal connection to the brand.

“It’s the use of materials that give this collection a distinct personality. They’re exceptionally

personal pieces that elevate any look,” says Nick Jonas.. “I’m excited to share my love of watches and this collection with the world.”

A lifelong watch enthusiast whose first watch was a FOSSIL, Jonas has partnered with the brand to mark the full-circle moment with a global campaign, captured in Jonas’ native New Jersey. Shot by renowned creative director and photographer Anthony Mandler, and styled by celebrity image maker, Sydney Lopez, the campaign sees Jonas in iconic styles, participating in activities that marked his childhood like visiting local diners and going to the bowling alley. This nod to Jonas’ childhood era will reignite the same nostalgic memories in customers and brand fans, reminding them of small and monumental moments alike throughout their lives.

“Collaborating with the FOSSIL design team has been a dream come true. They were receptive and open to my ideas throughout the entire process,” said Nick Jonas. “I still remember the excitement and pure joy I felt when I purchased my first FOSSIL watch shortly after one of my early performances. I wanted to capture that feeling for today’s customers and give them styles that feel elevated and luxurious, but still embody the nostalgia synonymous with FOSSIL.”

The “Machine Luxe” collection is a reimagined take on  bold and bestselling Machine

platform, consisting of seven new watches. Each style features a statement shaped case and

signature knurling, characteristic of the Machine series at large.