Honda unveils new EV Series Concept Cars

Honda recently unveiled the “Honda 0 Series,” a new EV series Honda will launch globally starting in 2026, with the world premiere of two concept models — Saloon and Space-Hub — at the CES 2024 in Las Vegas, Nevada, U.S. 

Honda also presented the world premiere of the new H mark to be used exclusively for the next-generation EV models of Honda as it aims to realize carbon neutrality for all products and corporate activities Honda is involved in by 2050. The company is pursuing electrification to achieve its automobile electrification target of “increasing the ratio of EV and FCEV sales to 100% globally by 2040.”

The Honda 0 Series is a new EV series that symbolizes how Honda is undergoing a major transformation in line with its Global Brand Slogan and electrification policy. The series name represents Honda’s determination in taking on this challenge of developing new EV series by going back to the starting point of Honda as an automaker and creating completely new EVs from “zero.”  With this new EV series, Honda will strive to further advance its “M/M concept*1” and the “joy of driving,” which Honda values in its car making, and take the “joy and freedom of mobility” to even greater heights. 

In 2026, Honda will begin introducing the first model of the Honda 0 Series globally, starting from North America, then to Japan, Asia, Europe, Africa and the Middle East and South America. Honda EVs, which will be built based on this development approach and feature a dedicated EV architecture, will offer the following five core values: Artistic design that evokes resonance; AD/ADAS that ensures safety and peace of mind; A “space” for people made possible by the internet of things and connected technologies; The joy of driving with the feeling of oneness with the vehicle; and outstanding electricity efficiency performance 

Under the common design language of the Honda 0 Series, the Space-Hub was developed under the theme of “augmenting people’s daily lives.” The current “H mark” has a long history, dating back to 1981 when it was renewed from the previous version. To commemorate the development of the next-generation EVs, Honda decided to design a new H mark, which represents Honda automobiles, to express Honda’s determination to pursue the transformation as well as Honda’s corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and advancements.