Isuzu Dasma now open

Isuzu Philippines Corporation (IPC) opened up its Isuzu Dasmariñas, the second dealership operated by Iconic Dealership Inc. (IDI) in the province together with Isuzu Bacoor. IDI earlier closed its Isuzu Imus outlet.

Situated along the Emilio Aguinaldo Highway, the new dealership has a total land area of 5,000 sqm with a spacious showroom that can display up to three vehicles including a truck and offers an expansive façade with ample parking space for customers.

“The Isuzu brand has always been a jewel within IDI, it amounts to a one-third of our business, and with this relocation we expect better returns in future as it is located at the crossroads of two major thoroughfare, meaning there will be better visibility and accessibility to our customers in the area. The opening is also very timely, since the industry is expecting to reach pre-pandemic level by the end of the year, hopefully fully recovered by next year,” said IDI president Toti Zara.

Designed with customer satisfaction in mind, the dealership has a comfortable customer lounge and seven service bays that can cater from light commercial vehicles to heavy-duty trucks. 

Fully compliant with the Isuzu Outlet Standard, the dealership is aligned with Isuzu’s Global Dealership Standard, giving importance not just in Sales but the over-all customer journey – starting from their inquiry, sales, after sales service and their continuous return to our showroom.

For his part, IPC president Tetsuya Fujita said: “Considered as of one of the most competitive cities not just in Calabarzon but nationwide, Dasmarinas’ growth over the past years as shown to be strategic for Isuzu to set foot in this area. We are happy that through IDI the brand will have bigger presence not just in this city but in the entire province in the next years to come. We are confident that with IDI’s expertise in providing excellent customer service, will be able to take good care of our customers in this area similar to other dealerships they operate.

Isuzu Dasmarinas now joins 48 other Isuzu dealerships located across the country, offering their latest line-up of pick-up, SUV and best-selling trucks with world renowned durability and reliability.