The Market Monitor Minding the Nation's Business
Isuzu Philippines Corporation once again recognized the outstanding performance, dedication, and excellence of its nationwide dealer network during the recent 2025 Isuzu Dealer of the Year Awards (DOYA), honoring dealers and individuals who exemplified operational excellence and unwavering commitment to customer satisfaction.
Isuzu Cagayan De Oro was adjudged the Overall Isuzu Dealer of the Year for the second consecutive year, reaffirming its leadership across sales, service, parts operations, and overall dealership management. Completing the Top 3 were Isuzu Subic at second and Isuzu Cabanatuan at third.
The Dealer of the Year Award is the highest recognition given by IPC and evaluates dealers on a scorecard covering sales performance, aftersales operations, customer satisfaction, parts availability, facility standards, and adherence to Isuzu operational policies. This award highlights the critical role of dealer excellence in sustaining Isuzu’s leadership in the commercial vehicle industry
“The Isuzu Dealer of the Year Awards reflect our deep appreciation for our dealers who consistently uphold the Isuzu brand promise in every customer touchpoint. Winning this award for two consecutive years is a testament to Isuzu Cagayan De Oro’s disciplined operations, strong customer focus, and commitment to continuous improvement,” said IPC president Mikio Tsukui.
Aside from the overall awards, IPC also recognized category awardees – for Sales Operations IPC honored dealers that achieved strong market performance while maintaining proper sales practices and customer-centric engagement. Isuzu Pasig was the overall winner followed by Isuzu Alabang in second and Isuzu Cagayan De Oro in third.
For Service Operations Category, Isuzu Subic was the champion, followed by Isuzu Cagayan De Oro and Isuzu Calapan for second and third place, respectively. For the Parts Operations Category, Isuzu Cabanatuan emerged as the winner followed by Isuzu La Union and Isuzu Tagum, respectively.
Individual excellence was also recognized, with Rica Anne Quico of Isuzu Alabang named as the 2025 Sales Executive of the Year, honoring her exceptional professionalism, customer engagement, and sales leadership. The 2025 Truck Elite of the Year award was awarded to Migueland Castro of Isuzu EDSA, recognizing his expertise and dedication in serving fleet and commercial truck customers.
“These individual and dealer awards represent the people behind the Isuzu brand – professionals who go beyond targets and consistently deliver value to our customers. Their performance reinforces our confidence in the strength and resilience of our dealer network nationwide,” Tsukui added.
Building on its legacy as the Number One Truck Brand in the Philippines for 26 consecutive years, Isuzu Philippines continues to demonstrate its unwavering commitment to delivering durable, reliable, and fuel-efficient commercial vehicle trucks, alongside its expanding light commercial vehicle lineup led by the Isuzu D-MAX and mu-X.