The Market Monitor Minding the Nation's Business
The Manila International Auto Show is back this April 9 to 12, 2026 at the World Trade Center as the country’s premier automotive event will take centerstage once again by bringing together leading automotive brands and placing innovation, performance, and mobility in the spotlight.
This was announced by Worldbex Services International, the organizer of MIAS which celebrated its 20th anniversary last year.
For over two decades, MIAS has continuously showcased the best of the automotive industry, underscoring its vital role in shaping modern society. Central to this progress is the industry’s unwavering commitment to mobility, constantly pushing boundaries through innovation, technology, and design. With the 2026 theme being “Powering Mobility,” MIAS honors this forward driven movement by celebrating the advancements that continue to propel the industry into the future.
MIAS attracted over 170,900 visitors last year as it featured more than 145 exhibitors across 33,000 sqm of exhibit space and showcased over 310 cars, trucks, and motorcycles throughout the weekend. Building on this momentum, WSI aims to elevate the MIAS experience in 2026 by delivering a larger platform, bolder showcases, and even more memorable moments for both industry stakeholders and automotive enthusiasts.
The main highlight of MIAS 2026 is the Mobility Marathon, a dynamic series of vehicle launches where participating brands will unveil their latest models and technological innovations to the public for the first time. Visitors will also have the opportunity to experience these vehicles firsthand at the Test Drive Avenue. Additional attractions include the Truck Zone, featuring trucks of all sizes; the Die-Cast Car Collection, showcasing rare and distinctive collectible die-cast models; and the Car Club Display, where passionate automotive communities from across the Philippines present their prized vehicles.
To further energize the event, MIAS will once again host signature competitions such as the MIAS Petron Custom and Classic Car Competition, in partnership with Petron, celebrating outstanding classic and customized vehicles across various categories. The event will also feature Ms. MIAS, a pageant highlighting representatives from participating automotive brands to showcase their beauty and grace.
With innovation, mobility, and passion at its core, the Manila International Auto Show is set to drive the automotive industry forward—bringing the future of mobility closer to the public than ever before. You can get your tickets now at https://manilaautoshow.com/. MIAS 2026 is for the benefit of the ABS-CBN Foundation Inc.