New MINI family enters Philippines

The Autohub Group of Companies unwrapped the MINI’s two most important models – the New Mini Cooper and New Mini Countryman, available with all-electric drivetrains as well as innovative and efficient petrol engines – last Friday at The Fifth at Rockwell in Makati City. 

Since the global relaunch of the brand at the turn of the millennium, the MINI has not only developed into a premium vehicle, but it has also reinvented itself time and again without neglecting its origins and tradition.

“We are thrilled to announce that the New MINI Family has finally arrived in the Philippines. Each model stays true to the inventive and unique spirit that MINI is known for while embracing modern advancements that cater to the diverse personalities of our Mini enthusiasts. This launch marks a new era for MINI in the Philippines, and we invite everyone to experience the freedom and creativity that these new vehicles bring,” said Willy Tee Ten, the chairman of the Autohub Group of Companies.

The hallmark MINI creative use of space offers maximum flexibility as well as enabling a high degree of variability in terms of interior design. The round Oled display, the MINI Interaction Unit, is both an instrument cluster as well as the center of experiences and comfort. Textile surfaces revolutionize the aesthetic appeal of the interior by reducing it to the essentials and adding a new level of well-being and warmth.

The new MINI family takes driving fun, the user experience, and the responsible attitude of the brand into a new era, a comprehensive transformation that is reflected in the new design language “Charismatic Simplicity.” This combines the traditional MINI values with progressive innovations in a particularly authentic way, reducing the vehicle design to the essentials. The new models of the MINI family share a purist design that takes equal account of the urban character of MINI and the innovative spirit of the MINI community.

The event is part of the night-long party at the venue where several customers, bank partners, members of the media, and other friends of Autohub were invited. Several MINI models were also displayed at the popular Rockwell Power Plant Mall until the next Monday.