SM Prime building new MICE Venue at MOA Complex

SM Prime Holdings, Inc. is set to invest PHP1.7 billion in the construction of the SMX Center for International Trade and Exhibitions (SMXCITE), a new 18,000-square-meter facility that aims to elevate Metro Manila’s status as a premier destination for global trade expositions.

According to a statement released last week, SMXCITE will be located within the bustling SM Mall of Asia Complex and is scheduled for completion by the first quarter of 2027.

The state-of-the-art venue will consist of two buildings designed to host a range of large-scale events, including international trade shows, corporate functions, product launches, and consumer exhibits. Upon completion, the new center, in combination with the existing SMX Convention Center Manila, will provide a total of 35,000 square meters of exhibition space.

“This expansion reflects our confidence in the Philippines’ growing stature in the MICE space,” said SM Hotels and Conventions Corp. executive vice president Peggy Angeles.

“With world-class infrastructure and a strategic location, we believe Manila can rival regional peers as a go-to venue for international trade events,” Angeles added.

SM Prime’s extensive portfolio of convention and exhibition venues includes SMX Aura in Taguig, SMX Bacolod, SMX Davao, SMX Clark, SMX Olongapo, Sky Hall Seaside Cebu, and Megatrade Hall in SM Megamall. The addition of SMXCITE is expected to further strengthen the group’s footprint in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector.