The Market Monitor Minding the Nation's Business
Ford Philippines successfully held its last Ford Island Conquest (FIC) test drive event this year at the Bonifacio Global City Amphitheater in Taguig City last weekend with huge cash discounts and live musical performances.
Over P3-million worth of cash discounts and prizes were at stake for customers who purchased Next-Gen Ranger, Everest or a Territory. As much as P200,000 cash discount were given away as well as Scheduled Service Plan (SSP), Next-Gen Vehicle Accessories Pack, ARB director’s chairs, air purifiers, dash cameras, P3,000 worth of fuel vouchers, and premium bags.
“We welcome December with happy spirits and say YES to a fun-filled first weekend of the month with our last Ford Island Conquest for the year,” said Mike Breen, the managing director of Ford Philippines. “We are making it special with the biggest cash discounts for customers getting their brand-new Ford, as well as live performances from our favorite bands and performers to kick-start the most wonderful time of the year. We are excited to see not just motoring enthusiasts but the whole family as well.”
Customers were also able to see Ford’s Next-Gen vehicles – next-gen Territory Titanium X, Everest Titanium+ 4×4, Ranger Wildtrak 4×4, Ranger Wildtrak 4×4 with accessories, and Ranger Raptor.
On-road test drive for the next-gen Territory Titanium and Titanium X, Ranger Wildtrak 4×4 and 4×2, Everest Titanium+ 4×4 and Titanium+ 4×2, and Ranger Raptor also allowed customers and enthusiasts to fully experience the segment-leading features and capabilities of the next-gen Ford line-up.
Live musical performances were also belted out by some of the country’s top bands and artists such as indie rock band Autotelic, alternative rock band Imago, and legendary singer-songwriter Ebe Dancel.
Ford’s Year-End Sale (YES) allowed customers to avail of special deals when they purchased a Ford Ranger or Ford Territory until Dec. 31. The next-gen Ranger 2.0L Bi-Turbo Wildtrak 4×4 was also available with a cash discount of P60,000, all-in low downpayment of P99,000, or low monthly fee of P18,000.