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Suzuki Philippines Incorporated, in partnership with Greensun Automotive Enterprises, Inc. under the Laus Group of Companies, opened the Suzuki Auto Bataan, further expanding the brand’s footprint in Central Luzon and strengthening accessibility for customers in the rapidly growing province of Bataan.
The event was graced by local government leaders that included Bataan governor Jose Enrique S. Garcia III and Hermosa, Bataan mayor Anne Inton, whose attendance underscored the dealership’s role in contributing to the province’s continued economic growth and mobility development.
Strategically located along Bataan Provincial Highway, Barangay Culis, Hermosa City, Suzuki Auto Bataan is a full-service 3S dealership designed to deliver Suzuki’s complete customer experience, from vehicle sales to dependable aftersales support. The newly opened facility features a modern showroom capable of displaying up to five vehicles and is equipped with seven service bays, ensuring efficient and reliable service for customers in Bataan and nearby areas.
Suzuki Philippines Director and General Manager Norihide Takei emphasized the importance of strong dealer partnerships in Suzuki’s continued growth, noting that “this dealership is a clear reflection of our brand promise, ‘By Your Side’, made possible through strong partnerships and the trust of our customers.”
On the other hand, Laus Group of Companies chair and CEO Lisset Laus-Velasco highlighted the dealership’s local impact: “This dealership brings greater convenience and accessibility to the people of Bataan and nearby towns. With Suzuki’s compact, fuel-efficient, and latest hybrid models, supported by our dedicated Laus Blue team, we are here to deliver an exceptional customer experience, while creating meaningful connections and opportunities for the local community. We remain committed to providing the best care for our customers in Bataan and beyond.”
Adding to the focus on service excellence, Yukio Sato, After Sales and Marine Division General and Manager of Suzuki Philippines, said: “The opening of Suzuki Auto Bataan is an important milestone, not only for sales, but more importantly for service and after-sales support for Suzuki customers in this area. At Suzuki, we believe that customer satisfaction is built through reliable service, genuine parts and accessories, and a strong commitment to caring for customers throughout their ownership journey. This dealership is well-positioned to deliver the quality service experience that Suzuki owners expect and deserve.”
Suzuki Auto Bataan now fully welcomes customers to explore Suzuki’s latest vehicle lineup, avail of test drives, and experience the brand’s renowned fuel efficiency, durability, and practicality firsthand. The dealership aims to support the growing mobility needs of the province by providing accessible, high-quality automotive solutions backed by Suzuki’s trusted aftersales service.
The opening of Suzuki Auto Bataan represents a significant step in Suzuki Philippines’ long-term growth strategy, reinforcing its nationwide dealer network, deepening its presence in key provincial markets, and delivering reliable mobility solutions and exceptional customer experiences to more Filipino communities.