The Market Monitor Minding the Nation's Business
They call it Hallyu, aka the Korean wave.
South Korean pop culture has grown in unparalleled proportion to become a major driver of global culture, seen in everything from Netflix Korean dramas to Korean skincare regimens making the glass-skin complexion the new definition of “hot”. And at the heart of Hallyu is the ever-growing popularity of K-pop — short, of course, for Korean pop music.
With its global success as a genre, there is this underlying, almost “behind-the-scenes” movement that connects people worldwide through their love of Korean pop music, while also introducing them to concepts of cultural diversity.
The craze globally is insane. Tickets for their concerts sell out in just about minutes as soon as it drops. Prices in the black market easily jacks up to 5-10x of its original value just days leading into the actual performance.
Now, a smarter way not miss the bandwagon as it happens is made possible by SM Cinema. In partnership with SMART Communications, “armies” can watch their favorite K-Pop bands in real time as they perform live anywhere in the world. Also, select SM Cinemas and Director’s Club exclusively feature some of Hallyu’s most sought-after films that will surely tickle the fancy of fanatics in the Philippines.
Very recently, SM Cinema exclusively showed the PERMISSION TO DANCE concert of the world’s biggest K-Pop boy band, BTS as well as the world premier of POWER OF LOVE – The Movie from another K-Pop sensation, SEVENTEEN.
SM Cinema commits into making sure that Filipino fans won’t miss any movies and live concerts from their K-Pop Idols. “Hallyu Culture is here to stay. Be it in music, drama and to a certain extent, fashion, be assured that SM Cinema will be the major hub for the K-Pop fans in the Philippines.” – Ruby Reyes (Vice President of Corporate Marketing – SM Cinema)
For more information and updates for our upcoming shows, follow us at SM Cinema on Facebook and @sm_cinema on Instagram.