The Market Monitor Minding the Nation's Business
Torres Brandy of Spain has officially entered the Philippine market after sealing a partnership with local rum leader Tanduay Distillers.
Torres 5 Light leads the collection of spirits making a debut in the Philippines, supported by Tanduay’s marketing and distribution network.
Tanduay president and CEO Lucio Tan III said, “The arrival of Torres in the Philippines marks the coming of two great houses that are united by a shared commitment to excellence and growth … This partnership reflects our vision to offer Filipino consumers world-class spirits.”
Christian Visalli, Torres Spirits global managing director, said they are looking forward to introducing Torres 5 Light to Filipino consumers. We are proud to bring the rich heritage of Spanish brandy to the Philippines. With Tanduay as our distributor, we are confident that Torres products will reach Filipino consumers who appreciate exceptional spirits with authentic Spanish tradition,” he said.
The Torres family has been cultivating vineyards in Penedès, Spain since the 16th century. Its brandy-making business started in 1928 when Juan Torres Casals started using oak barrels to age brandy.
Tanduay rum has enjoyed market leadership for several years now, mirroring Torres brandy’s global recognition. Both companies take pride of roots in their respective families that evolved into award-winning brands.