The Market Monitor Minding the Nation's Business
Lyric, the largest musical instrument retail chain in the country, is now the official and exclusive distributor of Casio digital pianos and weighted, portable keyboards in the Philippines.
The partnership between two music equipment titans brings Casio’s world-renowned digital piano innovations—including the Celviano, Privia, and Casiotone series—to Filipino musicians and hobbyists nationwide through Lyric’s 24 retail stores, numerous third-party dealers, and its online platform: www.lyric.ph.
A new era of partnership
The collaboration, announced during a media con October 14 in Quezon City marks a landmark development for both brands, united by their shared mission to make high-quality musical instruments accessible to all levels of musicians.
“Lyric has always been a fan of Casio for the longest time with their unique products addressing many markets,” said Zorobabel Sayson, General Manager of Lyric. “We were fortunate to be given an audience with the people behind Casio Southeast Asia, particularly Messrs. Yamagishi and Ogawa-san. Lyric’s strength—with 24 of our own retail stores and numerous dealers nationwide—is perfect to distribute Casio.”
With this agreement, Casio’s distribution and representation in the Philippines are now officially under Lyric, ensuring that musicians and potential consumers get to experience Casio’s exceptional quality with comprehensive service, local availability, and technical support.
Casio’s signature sound and innovation
Casio has long been celebrated for its technological excellence and authentic musical experience. The brand’s Celviano Grand Hybrid series, developed in collaboration with legendary piano maker C. Bechstein, bridges the best of acoustic tradition and digital innovation. It offers the touch, tone, and response of a concert grand piano enhanced with cutting-edge sound technology.
Meanwhile Casio’s Privia series redefines performance and portability for professionals and studio musicians, with special features like seamless Bluetooth connectivity and an authentic hammer-action feel in a sleek, lightweight form.
Shared vision
The partnership reflects a natural alignment between two brands that both value innovation, craftsmanship, and musical empowerment. “Lyric and Casio share the same commitment of creating and providing new value keyboards through innovation,” said Alma Joy Cristobal, President and CEO of Lyric. “Casio’s focus on advanced technology contributes to developing and upgrading musical skills and talents of Filipinos. Our goal is not only to inspire creativity but also to elevate musical expression.”
Alma Joy Cristobal also highlighted Lyric’s mission to support Filipino musicians through accessibility and outreach. “We have always supported Filipino musicians by providing free use of instruments and gadgets during events, especially in areas where such resources are limited.”
Casio now available in all Lyric stores and online
Beginning this quarter, Casio’s full range of digital pianos and keyboards will be showcased and available for hands-on experience at all Lyric retail locations nationwide. Customers can check out demo units, attend workshops, and purchase directly in-store or through Lyric’s online platform at www.lyric.ph.
Championing Filipino talent
To strengthen its engagement with the music community, Lyric has also begun partnering with prominent Filipino artists to showcase Casio’s versatility across demos, genres, and generations.
Lyric recently signed classically trained pianist and indie folk-pop artist Kai Honasan as one of its endorsers for the Lyric and Casio collaboration. Cristobal revealed, “We are aligned with the direction of tapping local Filipino artists to showcase Filipino musical talents.”
Lyric is the Philippines’ largest musical instrument retail chain. It was founded in 1964 by Mr. Severo Panganiban as a supplier of parts and accessories to piano manufacturers. In 1968, it evolved into manufacturing its own pianos for the domestic market.
Casio digital pianos and weighted, portable keyboards are now available at all Lyric stores nationwide and online via www.lyric.ph.