The Market Monitor Minding the Nation's Business
BPI-Philam Life Assurance Corp., the country’s largest bancassurance company, kicked off with the first ever Bancassurance Month this October during the unveiling of the new BPI-Philam Life Makati Building (formerly Ayala-Life FGU).
The month-long celebration led by BPI-Philam Life Assurance Corp. (BPLAC) CEO Surenda Menon aims to educate Filipinos on the existence of bancassurance and importance of life insurance to help people with their long-term protection needs and to assist and support them throughout different stages of life’s journey.
“BPI-Philam continues to see strong potential for bancassurance given the continued rise of the middle-class, the continued economic growth brought by the high productivity in the country, and the increasing savings rate,” Menon said.
“These factors also present an opportunity to educate Filipinos on the importance of financial planning as a way to help them win during life’s key moments from marriage to parenthood, or from business management to retirement,” Menon added.
To celebrate the month, BPI-Philam recently held the Bancassurance Walk along Ayala Avenue, Makati.
Over 200 BPI-Philam employees wearing ‘Win The Moment’ (BPI-Philam’s new campaign) shirts and umbrellas walked along Ayala Avenue to create awareness and interest about bancassurance and BPI-Philam among interested passers-by in Makati.
BPI-Philam’s trained Bancassurance Sales Executives (BSEs) were also assigned at each of BPI’s 800 branches to ensure that customers receive appropriate advice for every life stage.
In observance of the month, BPI-Philam is encouraging all Filipinos to visit a branch today to get the financial advice and protection they need to help them win in key moments of their life.