Happy Plugs offers function, style in tech accessories

Now that mobile technology has been integrated into our lives, accessories are inspiring more companies to try to develop products that enhance mobile devices and embody their users’ distinctive style at the same time.

This development is resonating well with the Philippine fashion industry, which is certainly pushing the boundaries to take the emerging market for tech accessories to greater heights.

Media personality Gretchen Ho is thrilled to see it all unfold. “Fashion is a very exciting part of our culture, and it’s about time that tech has caught up with style and individuality,” 25-year-old Gretchen said.

One of the most admired sports personalities of her generation, Gretchen first gained prominence during her successful collegiate volleyball career. She has proven her skills beyond the court as she dabbles in hosting television shows and corporate events.

Gretchen, who also runs an inspirational merchandising business and is very much involved in managing her official webpage, relies heavily on her gadgets to manage her schedule and sustain her online presence.

The right combination of style, quality, functionality and price guides Gretchen in choosing accessories, like headphones, to match her favorite gizmos. The Chinese-Filipino beauty previously tried on several pairs before discovering four-year-old international fashion and lifestyle brand Happy Plugs, whose accent pieces make a fashion statement for tech-savvy people like her.

For Happy Plugs, color is style and identity, so it came up with the “What Color Are You Today?”® concept in creating accessories that convey value as much as aesthetics. Its ability to merge fashion and technology bodes well for Happy Plugs, which has garnered many celebrities, including Gretchen, as its followers.

“What I like about Happy Plugs is the simplicity of the design and its focus on functionality. The colors and patterns are so fun to mix and match with my different outfits,” Gretchen said.

The media personality, who’s also an avid runner and music fan, said Happy Plugs has become essential to her workout routine. For example, the Happy Plugs Earbud (red) headphones is perfect for her, as it stays comfortably in her ear to provide optimized sound quality, while the In-Ear (gold deluxe edition) fits Gretchen’s sleek and sophisticated personality off the court.

“With Happy Plugs, I feel very confident because I’m wearing a stylish piece, and with the quality, I feel like there is nothing that can disturb my experience. The styles are also very classic and are sure to last for a long time, so what more can you ask for?” said Gretchen, who is the new Power Mac Center brand ambassador for Happy Plugs.

Happy Plugs, which aims of transforming essential tech accessories into fashion must-haves, has teamed up with Power Mac Center, its official technology retail partner, for this month’s Philippine Fashion Week. During this event, Happy Plugs’ latest collection of headphones, and smartphone and tablet cases would be presented at the SM Aura Premier mall in Bonifacio Global City, Taguig City, from June 12 to 14.

Happy Plugs items are available at all Power Mac Center stores nationwide. For more information, visit www.powermaccenter.com.