Hyundai cars in new Spider movie

Hyundai Motor Company and Sony Pictures are joining forces again this summer on “Spider-Man: Across the Spider-Verse,” the animated movie featuring a flying version of the company’s prophecy concept EV model and its future mobility vision that also spotlights Hyundai’s acclaimed Ioniq all-electric vehicles.

The collaboration stems from a global promotional partnership that Hyundai Motor inked with Sony Pictures in 2020 to showcase the company’s human-centered mobility vision via product and technological innovations. Previous installments included “Spider-Man: No Way Home” (2021) with the Ioniq 5 and Tucson SUV, and “Uncharted” (2022) with the Tucson beast concept SUV and various production cars. “Spider-Man: Across the Spider-Verse” is the sequel to the Academy Award®-winning animated film, “Spider-Man: Into the Spider-Verse” (2018).   

In the new movie, which opens in cinemas worldwide starting in June, the “Flying Prophecy,” a version of the real-world concept car that inspired the design of Ioniq 6 that recently won three World Car of the Year honors and a ‘Gold’ iF Design Award, will shown

The movie also features several of Hyundai Motor’s future mobility concepts for revitalizing cities, including advanced air mobility (AAM), a new form of mobility utilizing air space to reduce transit time; purpose-built vehicles (PBV), an eco-friendly urban mobility device to accommodate diverse lifestyles; and Hub, a space for mobility transfer and community activities. The movie also features a fictional self-driving robotaxi based on the Hyundai Pony, Hyundai Motor’s first-ever proprietary model. All are shown in the context of “Nueva York,” a city in the Spider-Verse in the year 2099.

Hyundai Motor and Sony Pictures are also collaborating on a multi-dimensional global marketing campaign rolling out between May and July. The campaign includes an animated TV commercial that features Spider-Man, Ioniq 6 and Ioniq 5, and utilizes a new song produced by Metro Boomin. In addition, there is Spider-Verse-themed social media content, a behind-the-scenes film about Hyundai’s future mobility concepts that incorporates Hyundai and Sony’s collaborative history on the movie production process, and an offline promotional exhibition.