The Market Monitor Minding the Nation's Business
A delegation of 17 Philippine business enterprises will return to the 2023 edition of China International Import Expo (CIIE) slated November 5-10 with the theme “Share the love for Philippine flavors.”
Anchored on the increasing popularity that Durian is enjoying in China, the delegation will put a spotlight on Philippine Durian as the country’s key feature along with other fresh produce and a diverse selection of uniquely Philippine-made food products.
The largest import-themed trade fair in the world will be held on November 5-10 at the National Exhibition and Convention Center in Shanghai, China. CIIE is a world-class expo that provides new channels for countries and regions to do business, strengthen cooperation, and promote common prosperity. It has three main parts particularly: the Country Pavilion, Enterprise and Business Fair for goods and services, and International Trade Forum.
Similar to its previous editions since 2020, this year’s edition will be a mixture of onsite participation amplified by participants’ CIIE online account to ensure wider reach and better business engagement.
The hybrid participation by the country’s delegation under FOODPhilippines banner, which is spearheaded by the Center for International Trade Expositions and Missions (CITEM) – the export promotion arm of the Philippine Department of Trade and Industry – aims to promote the Philippines as a top sourcing destination for premium food products.