The Market Monitor Minding the Nation's Business
Ford Philippines celebrated the 15th year of staging the Ford Driving Skills For Life (DSFL), a globally-recognized safe driving program that reinforces Ford’s commitment to promoting driver and passenger safety that combines a comprehensive training module and hands-on driving exercises for the participants, with a day-long activities in Alabang, Taguig City.
This year’s theme – Driving Smart. Protecting Lives. Building Safer Roads – captured the very essence of the DSFL and its aim in educating drivers on the importance of road safety through up-to-date safe driving tips and techniques and practical hands-on driving. In the Philippines, the DSFL has trained over 33,000 driver participants over the last 15 years.
New driving modules for this year included driving on different terrains, driving at night, during floods and rainy weather, driving with children, and road sharing with cyclists, motorcycle drivers, and pedestrians.
“We are excited to launch this year’s edition of the DSFL and introduce new modules that aim to equip drivers with smart and safe driving tips and techniques that they can apply every day. The last 15 years has been monumental for DSFL in the Philippines with the scale and impact that it has achieved in promoting driver and road safety in the country. We thank our partners and participants for their support and collaboration and we celebrate this milestone with them,” EJ Francisco, the communications director of Ford Philippines and Asia Pacific Distributor Markets.
For over a decade, the program has also worked with various local government agencies, private companies, Ford car clubs, and public transportation groups and providers. In 2022, over 3,200 public and private drivers participated in DSFL sessions–both virtual and in person. The launch of DSFL in the Philippines officially culminates the Ford Global Month of Caring celebrated every September by Ford employees and volunteers all over the world.