The Market Monitor Minding the Nation's Business
TikTok Shop launched TikTok Shop Business School, a comprehensive one-day program for Filipino entrepreneurs that aims to equip them with the skills to grow their businesses in the digital sphere.
The full-day program, which was attended by 50 TikTok Shop entrepreneurs, was comprised of master classes on Corporate Strategy and Business Model with Kim Lato, Founder and CEO of Kim’s Store, Financial Management with Mico Panis, Head of Marketplace Deliveries at Grab, Talent and Human Resources with Rase Eustaquio, Head of People at 917 Ventures, Brand Identity and Marketing with Jay Bernardo, President of Bayan Family Foundations, and Supply Chain Oversight with Edison Villeno, Marketing Manager for J&T.
“Small and medium enterprises (SMEs) are the backbone of the Philippine economy. TikTok Shop enables these SMEs to create a holistic and seamless e-commerce experience where buyers are entertained, educated and engaged all at once. Through TikTok Shop Business School, we aim to open new doors for Filipino entrepreneurs to grow and scale their business,” shares Toff Rada, Public Policy Head, TikTok Philippines.