The Market Monitor Minding the Nation's Business
Listening to what the customers need and giving them the complete services for their cars are sure-fire formula in keeping them come back time and time again.
And these are the best known secrets of Mitsubishi Gateway Cebu in dealing with their loyal customers who keep on coming back either to buy new Mitsubishi car or bring their car for periodic maintenance.
Yes, the past 21 years, GATEWAY is sticking to this formula of serving their clients in Talisay made Mitsubishi one of the big brands in that part of the country and it is still the car dealership to go through for the Mitsubishi car lovers.
Ask Jaz Zabala, the general manager of the Mitsubishi Gateway Talisay for seven years now, and he can proudly say that the dealership is a one-stop for all Mitsubishi car owners that they can trust and go back to as often as they want to.
“Our Mitsubishi Talisay is the biggest Mitsubishi dealership here in Cebu a huge 6,000 sq meters in total area and providing not only quality services to all Mitsubishi car owners but also serves as the true extension of the Mitsubishi Philippines in this part of the country,” Zabala said.
A total of 7 Mitsubishi vehicles can be squeezed in the huge and beautiful showroom while the rest is for various services such as periodic maintenance service, general job, warranty, body repair, and rust proofing. It is complete with top-quality Mitsubishi equipment such as MQS Equipment, Wheel Alignment, Tire Changer, Wheel Balancer, and even Dust Collector.
“Since this is considered the biggest Mitsubishi service center in the country, we make sure that our customers would be comfortable and well-taken cared of with various amenities such as well-kept Customer Lounge, Fast Wifi Access, Coffee & Snack Counter, and many more,” Zabala added.
Zabala said that their formula of success is not that secret since it is very basic that the customers values their time so much that they need to be taken cared of as soon as possible especially when they bring their car for PMS or other concerns.
“This is where the Mitsubishi Quick Service or the MQS comes in by which a unit shall be finished servicing within 60 minutes, and that includes the car wash. If it is a major PMS, we make it a point to finish it within 1-2 hours including car wash,” Zabala said, adding that their staff is all well-trained and qualified to cater to and perform any types of jobs on any Mitsubishi models. “We have two Master Technicians and three Level 2 Technicians who supervises all the professional works here.”
Since time is valuable to the customers, a total of 3 customers can be accommodated every 20 minutes for service workshops while every hour 4 units can be accommodated in the PMS shop.
Zabala said that one thing their customers can be assured of is that all parts and supplies being put in their cars “are genuine parts straight from Mitsubishi Philippines or from its accredited partners and suppliers.”
For repairs, Zabala cited the separate BRP facility inside which can cater to all insurance claims, either they are in-house or non in-house insurance companies. “Walk-in clients are also very much welcome here from Mondays to Saturdays during office hours,” he said
For the best-selling Mitsubishi in their showroom, Zabala said: “The Mitsubishi Mirage G4 and Xpander are the best selling models here due to its practicality, durability and competitive pricing, value for money that very much suits the Cebu market.”
And to show their further commitments to serve their clients, Zabala said that Mitsubishi Talisay offers the best deals and packages. “We make sure that our customers are given the best possible deals that they can avail of, and good customer experience,” he added.