The Market Monitor Minding the Nation's Business
Radar, a new brand in the new energy vehicle market, will soon be introduced to the Philippines as the United Asia Automotive Group, Inc. (UAAGI), the country’s multi-brand automotive distributor, announced its addition d to its expanding roster.
“Radar has quickly emerged as a significant player in the NEV pickup segment. Notably, it holds a commanding position in its segment, capturing over 50% of the Chinese market share from 2023 to the present. This impressive market dominance underscores the brand’s innovation, quality, and appeal to consumers seeking sustainable and versatile transportation solutions,” said UAAGI chairman Rommel L. Sytin.
Aside from the Philippines, Radar is in over 50 countries and regions worldwide including Eastern Europe, the Middle East, Asia-Pacific, Central America, and South America, demonstrating the brand’s international appeal and competitiveness.
The brand’s flagship model is the RD6 which combines the comfort and performance of an electric SUV with the utility of a pickup truck, while surpassing other traditional pickup platforms in terms of power, intelligent technology, and multi-functionality. The RD6 and other modern utility solutions from Radar underscore the company’s thrust to expand its product portfolio to include even more new energy platforms.
“In 2025, RADAR will enter a new phase of global cooperation. The brand will strengthen its presence in other mature markets, aiming for 30,000 units in global sales in 2025, and NEV pickup market leadership in every region,” said Dr. Ling Shiquan, the CEO of Radar.
With Radar in the Philippines, UAAGI is poised to redefine the pickup truck segment, offering a compelling blend of performance, sustainability, and advanced technology. This exciting development promises to empower Filipino drivers with more choices and contribute to a greener, more mobile future.
