The Market Monitor Minding the Nation's Business
The 2025 Harley-Davison Cruiser 117 lineup – composed of six new models such as the 2025 Low Rider S, Low Rider ST, Breakout, Heritage Classic, Fat Boy, and Street Bob – is now in the Philippines after their unveiling launch dubbed as “Beyond The Ordinary” recently at the Ayala Museum.
The refreshed Cruiser lineup pushes the boundaries of Harley-Davidson’s legacy in style, performance, and innovation, with every model now powered by the 117 Milwaukee-Eight V-Twin engine.
The evening also paid tribute to the 35th anniversary of a true legend, the iconic Fat Boy and Harley-Davidson was presented in the Philippines one of only 1,990 units of the 2025 Fatboy Gray Ghost, a rare limited-edition model, as part of this worldwide celebration.
The launch of the 2025 Cruiser 117 lineup underscores Harley-Davidson’s dedication to fueling passion across the Asia Emerging Markets. With these six new bold Cruiser models, the brand continues to inspire riders and enthusiasts, reaffirming its commitment to delivering extraordinary experiences and motorcycles that go beyond the ordinary.
No less than the managing director of Asia Emerging Markets & India, Harley-Davidson Mark O’Flaherty personally led the official launch of the refreshed Cruiser lineup that are expected to push the boundaries of Harley-Davidson’s legacy in style, performance, and innovation during the event dubbed as “Beyond The Ordinary.”
O’Flaherty also led the paying of tribute to the 35th anniversary of a true legend, the iconic Fat Boy as Harley-Davidson presented in the Philippines one of only 1,990 units of the 2025 Fat Boy Gray Ghost, a rare limited-edition model, as part of this worldwide celebration.
All the six new bikes are infused with next generation technology, elevated performance and refreshed styling that are built on the proven Harley-Davidson Softail chassis with hidden mono-shock rear suspension.
Each of these new 2025 Cruiser 117 models are scheduled to be available for retail at authorized Harley-Davidson dealerships across the Philippines. Interested customers can contact their nearest Harley-Davidson dealer to arrange test rides, recommend customization options, and provide updates on the new parts & accessories and apparel & licensing products.
The 2025 Heritage Classic is the quintessential American Cruiser that is rich with vintage details and pure rock-and-roll attitude and it sells for P1.59-million. The 2025 Street Bob is a lean cruiser that offers a nimble ride with power to spare and it sells for P1.23-million. The 2025 Fat Boy marks its 35th anniversary with bold refreshed styling and performance that continue to honor Harley-Davidson’s heritage and pop culture and being offered at P1.64-million. The 2025 Breakout flexes more muscle than other bikes on the street with long and lean chopper styling and priced at P1.72-million. The 2025 Low Rides S is an aggressive performance kingpin designed for the rider which is seeking unapologetic power and willing to push their bikes to the limit as this one sells for P1.5-million. The 2025 Low Rider ST is a weekend escape machine, sports-touring with pure Harley-Davidson attitude that sells for P1.64-million.