The Market Monitor Minding the Nation's Business
By Riza Lozada
Restaurant chain operator Max’s Group Inc. (MGI) signed a development agreement with De Borja Inc. to build at least three Max’s Restaurants in San Diego, California within the next five years.
“We are excited to extend our footprint in North America through our partnership with De Borja Inc., a diversified group with a long track record of business excellence. It is our pleasure to serve the citizens of San Diego including our countrymen based overseas to give them a taste of home,” said Max’s Group President and CEO, Robert Trota.
This marks the fifth development agreement inked by MGI for 2015.
“We are happy to seal a new market as we conclude the year,” Trota added.Max’s Restaurant currently operates a network of 171 branches including 19 franchised stores abroad.
De Borja Inc. is family owned and operates multiple businesses in various industries, including restaurants, retail, wholesale, working with the government sector, high schools, colleges, vendors, collaborations, and working overseas.
De Borja Inc. has been operating for over 44 years combined and found having a positive, strong family relationship reflects and carries forward to growth and success in business.
“We are honored to be in partnership with Max’s Group, Inc. and ecstatic to spread the standards, tradition and experience set by its founders in San Diego.
Our extensive research determined that the people of San Diego have been clamoring for a Max’s Restaurant,” stated De Borja Inc. Managing Director Krystle De Borja.
The Max’s Group, Inc. traces its heritage to the beginning of Max’s Restaurant in 1945. Today, Max’s Group is the largest operator in the Philippine casual dining segment.
Its family of brands include Max’s Restaurant, Pancake House, Yellow Cab, Krispy Kreme, Jamba Juice, Max’s Corner Bakery, TeriyakiBoy, Dencio’s, Meranti, Le Coeur De France, Maple, Kabisera, Singkit and Sizzlin’ Steak.
De Borja Inc. is family owned and operates multiple businesses in various industries, including restaurants, retail, wholesale, working with the government sector, high schools, colleges, vendors, collaborations, and working overseas.
De Borja Inc. has been operating for over 44 years combined and found having a positive, strong family relationship reflects and carries forward to growth and success in business.