Filipinos are coming out of the pandemic more value-conscious than ever, Kantar, the world’s leading marketing data and analytics company, reveals based on its latest data about the FMCG (Fast Moving Consumer Goods) industry. The Kantar report also outlines key trends that are shaping consumer behavior amidst rising tides of inflation. “Filipinos are becoming more critical of their brand choices, especially …
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The Market Monitor Minding the Nation's Business