The Market Monitor Minding the Nation's Business
Ford Philippines officially kicked off the 24th Henry Ford Awards (HFA), the industry’s longest-running awards program that recognizes excellence in Philippine motoring journalism by inviting motoring journalists to submit their stories, photos, and videos to the online portal that went live Jan. 6. Content that will be submitted must have been published or posted between Jan. 1 to Dec. 31 last year.
This year’s HFA has expanded to include four (4) new categories:
Automotive Column of the Year: This award recognizes the best and most insightful and thought-provoking opinion piece on an industry topic or automotive brand published on print media or on the digital platform.
Automotive Lifestyle Story of the Year: This award recognizes the best feature story about a vehicle and its relevance to the daily grind.
Automotive Technology Story of the Year: This award recognizes the best feature story about a vehicle and how its technological features and innovations impact the driving experience.
Automotive Electric Vehicle (EV) Story of the Year: This award recognizes the best feature on an electric vehicle (EV) and its many iterations, either newly-launched or driven in 2024.
These additions complete the 10 regular categories which include Automotive Vehicle Review of the Year (Article), Automotive Vehicle Review of the Year (Video), Automotive Industry Feature of the Year, Automotive Launch Story of the Year, Automotive Short Form Video of the Year, and Automotive Photograph of the Year.
Additionally, three Ford-specific categories (Ford Automotive Feature of the Year, Ford Automotive Video of the Year, and Ford Automotive Short-Form Video of the Year) and two people awards for Automotive Writer of the Year and Automotive Media Outlet of the Year will be presented. The criteria for judging for Automotive Writer of the Year and Automotive Media Outlet of the Year will be retained from last year, where the motoring journalist and motoring news outlet with the most number of HFA wins will be proclaimed as the winners. Winners will be announced during the awards night in May 2025.