Watsons’ #GetActive campaign: Getting customers to stay healthy

A study by Watsons Insights on Shoppers Experience (WISE), a research division of the A.S. Watson Group, the world’s largest international health and beauty retailer, says 66 percent of Filipinos believe they have good knowledge on health, but 57 percent surprisingly do not exercise regularly to stay healthy. 

This shows that majority of Filipinos are interested in health, but have so many things that prevent them from staying healthy. Either they get too busy with or tired from work, family duties, household chores, and long hours of traffic.

That’s why leading health-and-beauty chain Watsons launched its #GetActive campaign on May 23 to encourage Filipinos to be healthy through small, everyday active changes in their routine to improve their health. To be healthy doesn’t necessarily mean making major changes and adjustments in our lives, like starting to train like a triathlete, spending two hours in the gym three to five times a week, owning fancy health equipment at home, spending thousands of pesos on healthy meals, or cooking difficult or time-consuming healthy recipes.

“Watsons’ #GetActive campaign is one of our efforts and part of our commitment to improve the lives and health of Filipinos by inspiring them to take small steps to improve their health,” Watsons Marketing Director Viki Encarnacion said.

“Small steps, such as drinking more water; taking the stairs, instead of the elevator; taking deep breaths in between work emails; walking from one building to another, instead of riding a car or taxi if it’s just in the same area; walking your dog during weekends; and smiling more often can go a long way for our health,” she added.

Watsons also recognizes the importance of a holistic approach to health. Besides a healthy diet and exercise, taking vitamins is also important. Vitamins bridges the nutrient gap that people don’t get in their regular diet and lifestyle, and can help prevent illnesses.

There are different types of vitamins available and formulated to fulfill different nutritional needs. Some of these are Vitamin A, for immunity, vision, and healthy skin; Vitamin B complex, for energy production; and Vitamin C, for immunity and protection against diseases.

At Watsons, there are different brands and products available to fulfill every individual’s nutritional needs, depending on age, gender and preferred form. These include Enervon, Conzace, Ceelin, Revicon, Myra E, Centrum, Stresstabs, Berocca, Rogin E, Fern C and Watsons Generics.

To further encourage shoppers, Watsons is offering discounts of up to 20 percent on select vitamins in its stores for a limited time. And for its loyal members, Watsons is offering them a chance to win trips to Bali, Guam, or Sydney, or an iPhone 7 or iPad for a minimum P500 single-receipt purchase of select vitamins and health products.

This promo runs until June 28, 2017, and is exclusive to SM Advantage, SM Prestige, PRiMO and BDO Rewards Card holders.