Mitsubishi unveils “Life Kyaraban”

Mitsubishi Motors Philippines Corporation (MMPC) introduced Life Kyaraban, an oncoming series of roadshows that started at the Glorietta Activity Center last week. 

It will serve as an avenue for customers to not only see up close the latest Mitsubishi vehicles – including the New Xpander – but also thoroughly experience the essence of the brand’s local slogan, Life Made Better. 

“Life Kyaraban is a fusion of two concepts. ‘Life’ that echoes Mitsubishi Motors’ commitment to add value and further enrich the lives of Filipinos. Then ‘kyaraban’, which actually means caravan in Nihongo representing our commitment to reach customers in all parts of the country,” according to Mr. Takeshi Hara, President and CEO of MMPC. 

“Life Kyaraban is not your typical car display, we have made it more engaging and tapped several lifestyle, technology and fuel partners to help us convey and let everyone discover the holistic and enjoyable ownership experience they can get with Mitsubishi Motors,” he added. 

Last week, freebies, including a limited edition Kool Cloud Water Bottle, and discounts of up to P5,000 were given away. Besides those are interactive activities with prizes like Caltex SavePlus Cards and 40% off Combi coupons as well as Realme 8i phones were raffled off all throughout the day. 

“Aside from our grand roadshow, there’s no better way to celebrate Life Made Better in the presence of our Filipino customers than by presenting our new service motto to them which is Mitsubishi Motors CARES. Aftersales has always been one of the core strengths in MMPC’s 59 years of existence in the local automotive scene. This program is our way of solidifying that legacy and a recommitment to better service quality that forms part of their car life journey as a Mitsubishi owner,” Hara added.