Discover ELAN

By Isabella Cuartero

In a beauty market filled with elaborate routines and countless products, ELAN Ivory Glow Skin Care takes a more purposeful approach. Built on the belief that skincare should be simple, effective, and inclusive, the brand seeks to redefine everyday skincare through science-driven, multifunctional formulations designed for different skin types and concerns.

During the official grand launch on Oct. 27 in Taguig City, founder and CEO Dr. Nathalie Ordanza introduced the ELAN Ivory Glow collection, featuring a Brightening Cleansing Bar, Brightening Underarm Cream, Repair Cream with SPF 50, and Radiance Defense Hydrating Facial Mist.

A healthcare professional, educator, entrepreneur, and advocate for science-driven innovation, Ordanza brings an analytical mindset and resilient leadership to the development of ELAN.

Having struggled with skin concerns herself while growing up, Ordanza drew from her personal experience to establish the foundation and inspiration behind the brand.

With 10 products formulated so far, ELAN aims to cater to different genders, skin types, and age groups. Guided by the philosophy, “Less products. More purpose,” it is reflected in its multifunctional, FDA-approved skincare formulations for both men and women, from teenagers to seniors.

Developing a product may take just one day, but bringing it to the market requires considerably more time. “It takes about one day to formulate a product, while preparing it for market release takes approximately three to four months,” Ordanza shared.

Contrary to the trending 10-step skincare routines, ELAN simplifies skin care into four steps focusing on Cleanse, Treat, Moisturize, and Protect (CTMP). Efficiency and consistency is key.

When we hear of skincare, one of the first things that often comes to mind is whitening. But ELAN begs to differ. 

“Whitening may be one of the product features, but it is not the main focus or key ingredient,” Ordanza explained, emphasizing the brand’s broader approach to skin health.

Ordanza believes in setting realistic expectations, saying, “I would rather under-promise and over-deliver.”

In French, élan means “energetic confidence,” evoking a sense of strength, enthusiasm, and self-assurance. The name captures the brand’s belief in feeling confident and comfortable in one’s own skin. More than skincare, ELAN Ivory Glow seeks to inspire individuals to embrace their natural beauty through purposeful products that promote healthy, radiant skin.

Beyond the local market, ELAN aims to gain international recognition not only for its skincare innovations but also for the confidence it inspires, opportunities it creates, and the communities it empowers. Ordanza’s priorities include expanding its distribution across the Philippines, exploring retail opportunities in Singapore, and gradually entering other international markets as the brand grows.

ELAN Ivory Glow Skin Care is currently available at Watsons stores nationwide.