The Market Monitor Minding the Nation's Business
TOYOTA Motor Philippines is taking part in this year’s FIBA Basketball World Cup as a local major sponsor as it partners with the Samahang Basketbol ng Pilipinas (SBP) and Gilas Pilipinas.
“It is with great appreciation and warmth that we welcome Toyota Motor Philippines to the FIBA Basketball World Cup 2023 family,” said SBP chairman emeritus Manny V. Pangilinan as they welcomed a key partner for the said major event.
Toyota Motor Philippines’ participation goes a long way in ensuring the success of the country in hosting this momentous global sporting event as it also supports the Gilas Pilipinas during their FIBA Basketball World Cup 2023 campaign. TMP will be integral to the SBP’s build-up as it assists in various basketball clinics and coaches camps, which aim to share knowledge at the grassroots level.
Atsuhiro Okamoto, the TMP pesident said: “By being part of the FIBA Basketball World Cup 2023 we aim to further inspire and encourage more Filipinos to use the power of movement to reach their full potential. This is the spirit of our ‘Start Your Impossible’ global sports campaign. With this partnership with FIBA through SBP we are always moving closer to our goal of producing happiness for all.”
FIBA Asia Board and SBP president Al Panlilio expressed the value of attaining high-profile sponsors. “Even as we thank Toyota Motor Philippines for agreeing to be part of this once in a lifetime experience, we are inviting as well others who wish to also share in this global activity, this journey which in a sense is truly a merger of world caliber sports and big business,”
The FIBA Basketball World Cup 2023 will be co-hosted by the Philippines together with Japan and Indonesia. The Philippines will be hosting the majority of the games from Aug. 25 to Sept. 10 including the final phase and championship game. The Philippines has taken part in six previous World Cup competitions. This year’s participation will be their seventh in the international tournament, and the second hosting the event.