Hino has new president

HINO Motors Philippines (HMP) appointed its new president, Shingo Sakai, in recent ceremony at the Sheraton Manila Hotel ballroom.

The new president was introduced to its network of dealers and business partners during the company’s 8th annual dealer conference. Sakai succeeds Mitsuharu Tabata who led the company for four years.

Sakai acknowledged Tabata for his leadership in keeping the company strong and stable despite the pandemic. Sakai also promised to continue Tabata’s great achievements such as digitalization of the company’s as well as dealers’ processes and a strong push towards the brand’s Total Support (TS) credo.

Sakai said he would implement H.O.P.E. which stands for Honest, Open, Perseverant and Earnest and focus on total support and how crucial it is to pursue lasting customer retention for long term business success.  

Total Support is at the core of Hino’s brand philosophy, emphasizing a holistic perspective towards customer service. As an automotive company dealing mostly with businesses as clients, Hino understands the importance of attaining maximum, uninterrupted uptime while keeping overhead costs at a minimum. Staying true to its TS commitment, Hino provides a strong backing for customers through quality, durable and reliable products and aftersales service.

Sakai has been with Hino for 15 years. Joining the company in 2007, he has extensive experience in marketing, sales, planning and research. He also spent considerable time overseeing ASEAN and Australian markets handling business planning, aftersales and manufacturing. Before joining HMP, his latest assignment was at the global headquarters Hino Motors, Ltd. where he was general manager for Total Support.

Through his term, Sakai aims to drive Hino towards being the top choice for commercial vehicles for business owners and drivers through expansion of its service capabilities while ensuring a robust dealership network and a solid organization at HMP.