The Market Monitor Minding the Nation's Business
Isuzu Philippines Corporation (IPC), the nation’s leading provider of trucks, continues to maintain the No. 1 position in the truck segment for 24 consecutive years, underscoring its commitment to excellence, innovation, and customer satisfaction in the automotive industry.
Last year, IPC secured a ”Triple Crown” finish by topping all truck categories from CAT III, IV and V after selling a total of 4,838 units or 43% of the truck market share based on the combined report from the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association Inc. (TMA).
IPC led the market with 3,034 units of Category III light-duty trucks, 1,407 units of Category IV medium-duty trucks, and 397 units of Category V heavy-duty trucks, which cemented IPC’s dominance in the truck segment and also showcased its comprehensive range of business solutions tailored to meet the diverse needs of Filipino entrepreneurs and business owners nationwide.
“Maintaining our leadership position in the truck segment for 24 consecutive years is a testament to our dedication to delivering not just quality commercial vehicles, but also comprehensive business solutions. Our customers’ satisfaction and trust are at the core of what we do, together with our dealer network we are committed to continuing our tradition of excellence in the years to come,” said IPC president Tetsuya Fujita. “
Isuzu Philippines Corporation remains dedicated to contributing to the growth and success of businesses across the Philippines. As the brand looks to the future, it reaffirms its commitment to innovation, sustainability, and customer service, with the aim of further strengthening its position as the leading truck manufacturer in the country.