The Market Monitor Minding the Nation's Business
Kaspersky introduces its new flagship product line ‘Kaspersky Next’ combining robust endpoint protection with the transparency and speed of EDR (Endpoint Detection and Response) alongside the visibility and powerful tools of XDR (Extended Detection and Response). Customers can now choose one of three product tiers tailored to their business requirements, the complexity of their IT infrastructure, and their available resources
Amid the constantly evolving cyberthreat landscape, it is vital for companies to have a comprehensive cybersecurity solution they can trust and rely on for effective protection. According to Enterprise Strategy Group’s XDR and SOC Modernization Report, businesses are still struggling to find information security tools that can detect and investigate advanced threats on time. As a leading innovative and technological company, Kaspersky is continuously developing its solutions to address all the cybersecurity requirements of businesses, helping them build up reliable cybersecurity frameworks.
“Today, we unveil of our cutting-edge XDR solution and the transformation of our corporate product offerings, marking a pivotal moment in our active journey as an enterprise cybersecurity vendor. With the introduction of Kaspersky Next, we’re simplifying the complexities of EDR and XDR for businesses and organizations in Philippines of all sizes. Our mission is to deliver top-notch protection driven by unparalleled expertise to every customer—whether they’re novices in cybersecurity or equipped with their own SOC teams. Our ultimate goal is to empower companies to construct dependable and efficient information security systems that meet their unique cybersecurity needs,” says Yeo Siang Tiong, General Manager for Southeast Asia at Kaspersky.
The Philippines faced significant vulnerability to cyberthreats, evident in the staggering numbers recorded in 2023. With 163,279 financial phishing attempts eyeing corporates, the country had the highest number in the region last year.
Kaspersky also detected 1,500,000 local threats, prevented 4,620,000 bruteforce attacks, and successfully blocked 15,312 ransomware attacks targeting Philippine businesses.
“The trends observed in the Philippines reflect a concerning escalation in cyber threats targeting local businesses. With the introduction of Kaspersky Next, our new line of cybersecurity products, we are enhancing our defenses with robust endpoint protection powered by AI capabilities to equip companies of all sizes and industries with the most advanced and effective cybersecurity solutions available,” says Lai Leng Chow, Head of Enterprise for Southeast Asia at Kaspersky.
Kaspersky Next is a new line of cybersecurity products that includes robust endpoint protection powered by AI capabilities, and goes beyond the classic EPP (Endpoint Protection Platform), bringing together EDR and XDR for corporate customers of any size and industry. As the most advanced and effective cybersecurity solutions, EDR and XDR help companies to withstand the more prevalent, evasive, and sophisticated attacks, providing businesses with total visibility, control, rapid response and proactive threat hunting.
Kaspersky Next is deployment-agnostic and allows for both cloud and on-premise installations. Companies can manage it either through a streamlined console to perform core cybersecurity tasks quickly, or via an enterprise-grade console with more granular controls and advanced monitoring.
The new product line helps companies build crucial cybersecurity functions, to provide robust protection against multiple types of threats that business face the most, such as ransomware, malware and data breaches, and avoid infrastructure penetration through Business Email Compromise, supply chain attacks, exploits and other vulnerabilities.
Kaspersky Next includes multiple automation features such as cloud monitoring and blocking, vulnerability and patch management, IoC scan and playbooks that help businesses not only to support the effective detection and remediation of complex and new threats, but also to significantly reduce the burden on cybersecurity teams by minimizing the number of routine cybersecurity tasks.