A collagen trusted by the queens

Behind every crown-worthy performance is a demanding regimen that tests both body and mind throughout any competition.

For the 36 Binibining Pilipinas 2025 candidates, health and recovery are just as essential as charm and elegance. It’s also why the prestigious national pageant chose My Daily Collagen, which is at the forefront of J-beauty promotion in the country, as its exclusive wellness partner.

“We’re very happy with this partnership. This is our second year. It wasn’t hard to tie up with Bb. Pilipinas because of their willingness to work with us,” shared Anna Perez, president of Global Wellness Enterprises, makers of My Daily Collagen, a proudly homegrown brand manufactured in Japan. 

“They said they believe in the quality of Japan-made products.”

That trust wasn’t given lightly. Binibining Pilipinas, a national institution for over 60 years, is known not just for producing world-class titleholders but also for keeping a tradition of excellence. For the organizers, choosing a partner wasn’t just about product appeal, it was about shared values.

According to Oliver Salas, the brand’s chief sales officer, Bb. Pilipinas already had eyes on the brand, thanks to past queens who used the product and experienced its benefits firsthand.

While collagen is known for its skin-enhancing benefits — the glowing complexions of the Binibinis on coronation night are testament enough — the real game-changer lies in how it supports overall health.

Perez, a registered nurse who started in the industry running skincare clinics, said beauty may be the first visible effect, but long-term benefits extend well beyond appearance.

“It helps strengthen the immune system and heart health, supports wound healing, and even has protective effects like acting as a natural sunscreen. Some studies even point to benefits for brain health, like helping prevent Alzheimer’s,” she explained.

My Daily Collagen’s drink formula includes a carefully chosen blend of ingredients: high-quality collagen, royal jelly, elastin, hyaluronic acid, ceramide and essential vitamins. There’s also the Pico Tablet variant, designed with ultra-small collagen molecules for better absorption.

Whether consumed together or separately, the products are intended to help consumers manage internal and external challenges that come with a performance, whether on stage or in daily life.

Originally rooted in sports — from staging multi-sport events like the star-studded My Daily Collagen Triathlon to supporting the Premier Volleyball League (PVL) — the brand ventured into pageantry last year to promote a more holistic view of beauty.

“We wanted to highlight balance,” stressed Perez. “There’s beauty and there’s a healthy lifestyle. They go hand in hand.”

(My Daily Collagen is available at Watsons, Mercury, Landers, Shopwise, The Market Place, Rose Pharmacy, HB1 and Mitsukoshi Mall.)