The Market Monitor Minding the Nation's Business
Ford Philippines kicked off the first Ford Island Conquest of the year las Feb. 20-22 at the Alabang Town Center in Muntinlupa City, which provided customers the best opportunity to learn more about Ford’s current vehicle lineup as well as the chance to experience their features and capabilities in a test drive.
This year’s FIC took on a refreshed look with a more open layout and bolder visuals. It also featured an exciting merchandise partnership with 4×4 gear distributor and rig outfitter Overland Kings, bringing the brand closer to customers and enthusiasts alike.
The FIC in Alabang Town Center had Ford’s electrified lineup with the Ford Territory Hybrid Titanium X and the All-New Mustang Mach-E on display together with the Ford Bronco, Ford Everest Titanium+, and Ford Ranger Wildtrak Special Edition. Customers got behind the wheel of the Territory Hybrid Titanium X, Territory Hybrid Trend, Ranger Wildtrak, Raptor 3.0L V6, Bronco, and Everest Titanium+ for a hands-on driving experience.
FIC is also starting the year right with exciting offers on the Ford Mustang Mach-E. The iconic Mustang is now available at zero interest with a 50 percent downpayment and 60-month payment scheme through Ford’s banking partners, BPI and EastWest Bank. This is equivalent to around P500,000 in savings.
Customers who reserved during the 3-day event got an outright cash discount of P20,000 and was able pick a prize in the Gashapon area where they had the chance to enjoy as much as a P100,000 cash discount, bringing total cash savings of up to P120,000.
“We are thrilled to kick off the 9th edition of the Ford Island Conquest here in Alabang and bring the Ford experience to life. We invite our customers to discover our latest innovations and share in the fun activities and unbeatable offers we have in store for this weekend,” Pedro Simoes, the president and managing director of Ford Philippines said.