The Market Monitor Minding the Nation's Business
DENZA, the newest premium new energy vehicle, was formally introduced to the Philippine market with an elegant launch last Friday and the unveiling of its flagship vehicle – the Denza D9 – at the Shangri-la Hotel in BGC, Taguig.
This made the Philippines the 13th country in the world where the premium vehicle brand under the BYD Group is introduced.
“Hello, Philippines! We are officially introducing the Denza brand here in the Philippines and our Denza D9 is the best example of luxurious vehicles that we are presenting to the country,” Liu Xueliang, the general manager of the BYD Asia-Pacific Sales Division, said. He was with Adam Hu, the Country Head of BYD & Denza Philippines, and several other BYD Asia-Pacific officials who attended the whole-day celebration at the said venue.
A day earlier, BYD Philippines started its official retail operations in the Philippines, with the inauguration of its first flagship dealerships in Alabang, Makati, San Juan, and Cebu. The series of inauguration ceremonies were in collaboration with Denza’s dealer partners — ACMobility Premium Dealership Inc., Harmony New Energy Auto Service (Philippines) Ltd. Corp., and E-Vantage Motors, Inc.
“Denza represents a new standard of premium mobility, where advanced technology enhances comfort, innovation is seamless, and sustainability meets performance. Every detail of Denza is designed to provide a refined and effortless driving experience,” Liu Xueliang said.
Denza Alabang, the brand’s largest facility, and Denza Cebu operate as full-service facilities supporting both sales and aftersales operations under ACMobility Premium Dealership Inc. Denza Alabang, spans 5,410 sqms along Alabang–Zapote Road corner Investment Drive in Muntinlupa while Denza Cebu occupies a 3,680-sqm site at A. Soriano Avenue in the North Reclamation Area, Cebu City..
On the other hand, Denza Makati is at 2261 Chino Roces Avenue and managed by Harmony New Energy Auto Service (Philippines) Ltd. Corp. Covering 2,500 sqm, the showroom presents up to seven vehicles and includes a merchandise section, lounge, delivery area, VIP room, children’s play space, VR zone, and two massage rooms.
Meanwhile, Denza Greenhills, under the stewardship of E-Vantage Motors Inc., currently operates an interim pop-up store at Greenhills Mall, with an additional display at The Podium. Its permanent showroom facility, located at the corner of Connecticut and La Salle Streets in San Juan City, is scheduled to open in the third quarter of 2026. This 3,423-sqm showroom can accommodate five vehicles and features two VIP rooms, a children’s area, a car club space, bar area, delivery waiting room, and VR experience lounge — catering to the upscale market in San Juan and neighboring cities, with an additional offsite aftersales service to support and cater to clients.
By expanding its dealer network, Denza Philippines is making sustainable, advanced mobility more accessible while delivering an elevated ownership experience defined by comfort and refined design.
“Each new dealership makes DENZA’s premium NEV experience more accessible to communities across the Philippines, moving us toward a future where sustainable mobility is the preferred choice for drivers,” Adam Hu, the Country Head of BYD & Denza Philippines, said.