The Market Monitor Minding the Nation's Business
ROX Motor Philippines will officially debut its new global flagship SUV — the ROX ADAMAS — to the Philippine motoring public as the brand is set to establish a new benchmark for luxury all-terrain mobility at the Manila International Auto Show this April 9 to 12 at the World Trade Center.
Embodying ROX Motor’s core product philosophy of “Gliding Luxury,” the ADAMAS exhibit will demonstrate an unparalleled driving experience that harmonizes power, precision, and elegance. As the Philippine market’s demand for premium new energy vehicles accelerates, ROX Motor is answering the call with tailored products designed for the adventurous user who refuses to compromise between urban refinement and off-grid capability.
“The debut of the ROX ADAMAS at MIAS 2026 accelerates our localization efforts in the Philippines. By integrating cutting-edge smart technology with high-performance Extended-Range Electric Vehicle (REEV) innovation, we are delivering a world-class luxury mobility solution that perfectly meets the unique lifestyle and long-distance travel needs of Filipino motorists,” the ROX Motor management team said.
Media partners, VIPs, and the public are invited to experience “Gliding Luxury” first-hand at the ROX Motor pavilion which will feature immersive demonstrations of the ADAMAS’s intelligent cockpit, its highly versatile six- and seven-seat configurations, and its capability to transform into a refined space for outdoor living via its integrated Tailgate Kitchen 2.0.
The ROX ADAMAS is crafted to meet the highest expectations of global luxury mobility users, bringing together advanced engineering and exquisite craftsmanship.
At the heart of the ROX ADAMAS lies an unyielding commitment to performance and revolutionary REEV innovation. Powered by ROX’s next-generation system, the SUV boasts an unstoppable 235-km pure-electric range and a staggering 1,226-km total range (WLTC), effectively eliminating range anxiety for extensive cross-country Philippine travel. This long-distance endurance is matched by raw power and precision, courtesy of a dual-motor AWD system that delivers 350 kW and 740 N·m of torque, capable of propelling the vehicle from 0 to 100 km/h in a mere 5.5 seconds. For all-terrain mastery, the ADAMAS features a closed air suspension system with DCC adaptive damping to ensure ultimate comfort. It is fully equipped to conquer any Philippine environment with optimized driving modes for road, mountain, mud, snow, wading, and sand. This off-grid capability is further supported by an advanced off-road cruise control (2–15 km/h), hill descent control (2–35 km/h), and a dedicated desert thermal management system that guarantees extreme reliability and consistent performance even under the most demanding climates.
Inside the cabin, the ROX ADAMAS completely redefines the intelligent cockpit and smart living. The brain of the vehicle, the cutting-edge ROX OS, is powered by the advanced Qualcomm 8155 chip, offering seamless multi-screen interaction, a global app ecosystem, and highly responsive multi-language voice control. Safety and convenience remain paramount, with the vehicle featuring comprehensive L2+ driver assistance and seamless OTA updates that keep the ADAMAS at the absolute forefront of automotive technology. Designed to be the ultimate limitless basecamp for the outdoor lifestyle, the SUV brings “Gliding Luxury” from city streets to the most remote landscapes. It is uniquely equipped with a 2.2kW internal and 3.5kW external V2L (Vehicle-to-Load) output, a roof-edge canopy, and the brand’s signature Tailgate Kitchen 2.0, allowing users to effortlessly transform their vehicle into a highly refined space for outdoor living.
ROX Motor is an international new-energy vehicle company, focused on Smart, All-terrain, REEV innovation. We are dedicated to empowering those who yearn to explore faraway places through advanced technologies. Our vision is to become the world’s leading outdoor lifestyle brand.