Mega Prime Foods Inc. Invests in the Next Generation of Environmentally Conscious Ocean Ambassadors with the Relaunch of the “Senses of the Sea” Museum

STO. TOMAS, BATANGAS, Philippines — September 23, 2026 — Celebrating 51 years of proudly Filipino heritage, Mega Prime Foods Inc. (MPFI) announces the grand relaunch of its flagship educational hub, the Senses of the Sea museum. Opening its doors to the public on September 23, 2026, the upgraded facility is designed to foster a new generation of environmentally conscious ocean ambassadors by blending Filipino heritage and Mega’s unique and responsible fishing and processing; coupled smartly with a powerful message of ocean stewardship.

“We are aware of several museums around the world surrounding the humble sardine”, says William Tiu Lim, Chairman and Founder of Mega Prime Foods. “But what makes us truly unique is we blend the story of the sardine, and how we uniquely catch and process in 12 hours, and link it to teaching ocean stewardship to young students”, 

Housed within the Mega Prime Foods manufacturing plant along Maharlika Highway in Brgy. San Antonio, Sto. Tomas, Batangas, the extensive renovation transforms the museum into a highly immersive, multi-sensory educational hub. By upgrading its acoustics, lighting, and interactive displays, Mega Prime Foods aims to strengthen the public’s connection to the fishing industry while highlighting the brand’s deep-rooted commitment to sustainability and responsible marine practices.

A Generational Commitment to the Sea

The revitalization of Senses of the Sea is anchored in a deeply personal, generational commitment to marine conservation. Through the act of sustainably fishing and producing sardines, MPFI recognizes its exposure to the entire marine life ecosystem and how crucial it is for life on our planet. This profound appreciation for sustainability has been passed down seamlessly from generation to generation within the founding family.

During the launch, William Tiu Lim, reflected on starting the company 51 years ago, noting how decades on the water fostered his love of the sea and his drive to preserve this precious resource. Michelle Tiu Lim shared how she learned directly from her father, adopting his passion for protecting marine resources as her own mission. The legacy continues with 22-year-old Lance Tiu Lim, who watched his mother and grandfather and now shares that same deep-rooted love for the ocean.

As the brand highlighted during the unveiling: “This is how it works. Generation to generation. We at Mega figure, if we start with the children now, we will preserve our seas for centuries to come.”

A Deep Dive into Ocean Stewardship At the core of the newly refreshed museum is a robust marine education curriculum tailored for student tours and family visits. The museum features enhanced educational content that breaks down complex environmental concepts—such as ocean zones, marine food cycles, sea creature sizes, and the critical importance of ocean conservation. Through engaging storytelling and upgraded multimedia content, visitors will gain a clear understanding of what it means to practice responsible fishing in today’s changing climate.

Interactive Highlights: The 12-Hour Journey

The crown jewel of the Senses of the Sea experience is its interactive approach to learning. The museum transforms the meticulous journey from pristine waters to the dining table into a thrilling, hands-on adventure across four distinct hero exhibits:

• Discover the Ocean’s Hidden World: Step into the depths of the sea. Large, reimagined educational displays invite visitors to uncover marine animal habitats and the profound mysteries of the ocean, making marine biology both accessible and visually captivating.
• Inside the World of Fishing Boats: Take the helm! Guests are invited to step aboard highly realistic fishing boats to experience the life of a fisher with Mega. This vibrant exhibit is fully equipped with authentic maritime details, including working radios, sonar screens, tactile nets, buoys, and dynamic lighting.
• From the Sea to the Factory: Follow the catch. Guests witness the fast-paced, step-by-step processing journey, seeing exactly how fresh catch is rapidly prepared, handled, and packaged to meet Mega’s stringent 12-hour freshness standard.
• Hands-On Fishing & Canning Experiences: Come be a kid again! Designed to encourage visitors to play and wander, this highly interactive zone features a fishing-themed conveyor exhibit. Guests of all ages enjoy a joyful, tactile way to experience the speed and precision of the fishing and canning journey.

A Premier Cultural and Educational Destination For tour operators, school administrators, and educators, the relaunched museum presents an unmissable addition to educational itineraries. The facility features a vastly improved guided visitor journey, seamless directional flow, and an expanded marketplace offering a vibrant retail experience and exclusive merchandise. These upgrades firmly establish Senses of the Sea as a premier cultural tourism destination that beautifully merges education, national heritage, and highly shareable fun.

Plan Your Adventure

Dive into the Senses of the Sea experience today! Schools, tour operators, and families are warmly invited to discover the wonders of the ocean and the fascinating 12-hour catching-to-canning process of Mega Sardines. Come play, wander, and prepare your senses for an unforgettable adventure.