The Market Monitor Minding the Nation's Business
Shell Pilipinas Corporation and Landers Superstore have established a strategic partnership to enhance customer offerings by combining mobility solutions with a prominent retail and membership platform. Formalized through a contract signing on October 1, the collaboration unites key executives from both companies, including Shell President and CEO Lorelie Quiambao Osial and Landers Deputy CEO Bill Cummings.
The partnership will initially roll out in phases across seven Shell Mobility-Landers stations located in Cebu, Alabang, Vermosa, Arcovia, Otis, Balintawak, and Naga. This joint initiative allows both brands to expand their market reach and provide enhanced value by integrating Shell’s widespread service network with Landers’ established retail presence.
As part of the cross-platform perks, Landers members can take advantage of exclusive fuel discounts and special offers at designated Shell Mobility-Landers stations. Concurrently, Shell Go+ members gain access to exclusive Landers Executive Membership offers directly through the Shell Asia app, making the membership experience more rewarding for both customer bases.