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The renowned French designer Coco Chanel once said that fashion is not something that exists in dresses alone. The sky, the streets, ideas, ways of life, and even events all constitute fashion. If one believes that in this age of wearable technology, then even the choice of gadgets and its accessories constitute fashion.
Gadgets are extensions of their owners. It is not unusual, then, to express one’s personality by dressing them up, as well. For inspiration, look no further than Power Mac Center’s stint at the recent 20th Philippine Fashion Week.
The premium Apple partner unveiled on the runway its new collection of digital lifestyle accessories, such as iPhone cases, bags, and Apple Watch bands. Power Mac Center, Philippine Fashion Week’s official technology partner, once again collaborated with some of the country’s renowned fashion designers to showcase the union of fashion and technology in the digital age.
“It is an honor for Power Mac Center to be invited a second time to the country’s most anticipated fashion event,” said Joey Alvarez, marketing director of Power Mac Center.
“The visual feast it provides is the perfect backdrop for us to introduce our own ‘collection.’ This year, we made sure to carefully select functional pieces that complement the contemporary urban lifestyle,” he added.
Wearables, mobile accessories highlighted
A series of shows lasting two days highlighted each of the featured brands and their partner-designer’s collection. On Day 1, Misfit debuted on the Philippine Fashion Week stage with sleek, wireless personal activity trackers that can record even one’s cycling and swimming progress.
The all-metal accessories are tiny enough to wear anywhere and look elegant in Melchor Guinto’s “Enigma” collection. His sporty and edgy designs complement Misfit’s vibe, and appeals to young, active, and technology-savvy consumers.
Music enthusiasts looking for new audio products that match their style must pay attention to beyerdynamic’s promise of an excellent sound experience. Its earphones and headphones, carefully finished by hand, embody the German brand’s passion for excellence and workmanship. On the runway, beyerdynamic was featured in Randall Solomon’s “Midnight Rose” collection, representing the balance between love and mystery.
Another newcomer at Philippine Fashion Week is Sonix, a global brand specializing in fashion accessories for style-conscious girls. Sonix cases go beyond functionality into being statement pieces in themselves, much like Jerome Salaya Ang’s creations in “Into The Unknown.”
The play on textures and colors, coupled with unique decorations here and there, give off a whimsical feel that’s both modern and youthful.
Taking the spotlight on Day 2 was The Coop Idea, a Hong Kong-based firm that makes laptop bags with designs that bridge the gap between functionality and style. The stylish bags offer shock protection for laptops, and are ideal for active people who still like to keep a modest look.
The brand’s essence was captured by Jeffrey Rogador’s “Prints and Patterns” with urban wear that evokes vibrance and youthfulness.
Staging a comeback in the fashion special were Moshi and Case-Mate. Moshi featured its wide array of carryalls and gadget-carrying cases that were paired with Sidney Perez Sio’s signature athleisure pieces.
Moshi bags and cases were made from innovative materials, like premium water-resistant fabric and vegan leather. The bags have cushioned compartments to protect laptops and plenty of pockets for chargers, cables, and other items—ideal for daily use or the occasional overseas business trip.
Completing Power Mac Center’s Philippine Fashion Week lineup was Case- Mate’s exclusive collection of beautifully crafted bands for Apple Watch. The collection incorporates handcrafted leathers and decorative crystals into the smartwatch mix, truly embodying the fashion-meets-tech concept.
Each piece exudes Case- Mate’s signature style and sophistication, much like the clean and flowing lines of the dresses in Cherry Samuya Veric’s “Viva!” collection.
The 20th Philippine Fashion Week was held on May 28 and 29 at the Discovery Primea in Makati City. Also at the event were Power Mac Center’s brand ambassadors Diego Loyzaga (Misfit), Jess Connelly (beyerdynamic), Sofia Andres (Sonix), Alex Diaz (thecoopidea), Robi Domingo (Moshi), and Chienna Filomeno (Case-Mate).
Power Mac Center is celebrating its 22nd anniversary with a series of lifestyle events anchored on the arts, music, and fashion.
For more information, visit www.powermaccenter.com.