The Market Monitor Minding the Nation's Business
By Annalyn Jusay
Global tech and innovation leader, Acer, is charting new territory by making its first foray into the world of home essentials. With the unveiling of Acerpure, a comprehensive line of high-efficiency technological lifestyle products, Acer is reshaping homes and lives in the post-pandemic world.
In an age where health and technology have become inseparable, Acerpure emerges as the perfect addition to any home. Acerpure doesn’t merely offer products; it promises a healthier, more comfortable life. Sue Ong-Lim, Acer Philippines General Manager, underscored Acerpure’s mission: “Acerpure’s mission is to provide technological innovations that can resolve various consumer concerns. We want to create an Acerpure home ecosystem for consumers to live with ease and comfort.” Acerpure products share a common thread of Integrated Technology, ensuring homes are free from dirt, the air is clean, and the water is pure. The Smart Integration component allows for seamless control and monitoring through smartphone apps and other devices. Notably, Acerpure products are environmentally conscious, designed for energy-efficient operations and minimal waste generation.
Breathe Healthy, Breathe Pure with Acerpure’s Air Purifier Series
Among Acerpure’s star offerings is the Acerpure Cozy, which efficiently circulates air within homes, reaching every corner. Its 3D Airflow Technology grants a superior range and concentrated airflow compared to standard fans. With 12 touch-activated speed settings and a 90° up/down, 95° left/right oscillating adjustment, the Acerpure Cozy offers precise and energy-saving climate control, harmonizing with existing heating and air conditioning systems. The Acerpure Cool model features a 4-in-1 HEPA filter, effectively ridding homes of bacteria, allergens, and pollutants. This advanced filter provides four-layer protection against airborne threats, including pet hair and dander, as well as particles as small as 0.3 microns, such as PM1.0 allergens, bacteria, formaldehyde, and odors.
Better Cleaning Begins Here with Acerpure’s Clean Series
The Acerpure Clean V1 is a game-changer, offering professional-grade cleaning that’s quieter and more effortless than other products. Its ultralight, cordless design weighs in at 1.5kg, with a visual battery life indicator providing up to 60 minutes of cleaning on a full charge. Boasting various cleaning modes, an electric power brush with hair-free technology, and four built-in LED lights, it’s designed for thorough and convenient home cleaning. The Acerpure Clean V1 Lite, on the other hand, is super lightweight at 550g, delivering 13000Pa suction power and a maximum of 15 minutes cleaning time. It’s versatile with a 2-in-1 usage, one-button switch, a DC motor, and a USB Type-C charger. As Acerpure makes its debut in the Philippines, international superstar Sandara Park joins as its brand ambassador, epitomizing the brand’s wholesome and clean qualities. To celebrate the launch, Acerpure is collaborating with SB19 and Team Payaman, who will be featured in an exciting web series for fans to enjoy. “We are also very excited to launch the Mahangin Challenge featuring SB19 and Team Payaman, who will put Acerpure products to the test,” said Princess Laosantos, Acer Philippines Senior Marketing Manager.